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Market Leader Blog
News, tips and best practices for real estate professionals
What Is a CMA in Real Estate?
What is a CMA in real estate? “CMA” stands for comparative market analysis, and it refers to the process of estimating a property’s value, based on the listing prices and sold prices of similar homes nearby and other data related to the local market. Many agents...
Best Real Estate Farming Tips for 2026
What Is Real Estate Farming? It’s a metaphor. You are the “farmer.” The action of “farming” refers to generating leads (“planting seeds”), building relationships (“cultivating”), and turning leads into clients (“growing”). The area where you choose to do your...
How To Get REO Listings in 2026
Pursuing REO listings can be a waste of time, or it can be a lucrative way to expand your portfolio and grow your business. This article covers the basics so you’ll know how to get REO listings the right way. What Are REO Listings? REO (“Real Estate Owned”) listings...
The Best Listing Presentation Guide for 2026
For some high-pressure situations in real estate, it’s best to relax and rely on your instincts and experience to carry you through to success. This is not one of those situations. The listing presentation is extremely important, and mastery of it doesn’t come...
The 13 Best Real Estate Thank-You Notes for 2026
Some real estate agents think that sending thank-you notes to leads, clients, and past clients is a waste of time. But that’s not true. Here’s why. In real estate, thank-you notes actually have a massive ROI. They don’t take much time to create (especially if you use...
7 Best Real Estate Prospecting Letters for 2026
Snail-mailing real estate prospecting letters is still an effective lead generation strategy. Why? Because it leverages the power of person-to-person communication. And with that comes trust, which is the key ingredient you need to turn leads into clients. Now that...
20 Best Real Estate Marketing Ideas for 2026
Ask any top-performing agent how they generate leads and they’ll probably say something like this… Lead generation takes time and effort. What “works” now might not work later. There isn’t a “magic bullet” that can guarantee success. So, instead of repeating the same...
The 2026 Beginner’s Guide to Real Estate Teams
Real estate teams are becoming more and more common. There are many reasons why. Somewhere near the top of the list may be because the earning potential for teams will always be higher than it ever could be for individual agents. Because teams allow for a division of...
114 Real Estate Hashtags for 2026 Lead Generation
In case this whole concept is new to you, let’s start with the basics. Hashtags are comprised of a “hash” (the # symbol) and a “tag” (keywords and phrases) that together tell a social media platform how to categorize a post. For example, let’s say you wanted to use...
Best Real Estate Agent Tips (For Beginners)
It’s normal to feel overwhelmed (and maybe a bit anxious) as a new real estate agent. But by following these practical tips you don’t have to stay that way. This article will help you find the confidence you need to navigate the early stages of your career. Ready to...
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