FAQs

Market Leader Professional (Market Leader Pro) is an all-in-one platform designed to help real estate professionals generate leads, enhance the value of each lead, build meaningful relationships, and increase the rate they convert leads into clients—all from one fully integrated system.

Market Leader Pro includes everything agents need to generate real estate leads, turn more leads into clients, and stay connected with their entire contact database. It comes with all of the following and more:

• Relationship Manager: a robust real estate CRM integrated with automated lead nurture and marketing campaign automation so you can conveniently maintain lasting connections, turn more leads into clients, and grow your business—all from one place.
• Automated Engagement for New Leads: lead nurture automation designed to help agents start meaningful conversations with new leads.
• Marketing Center: library of 1,500+ customizable professionally designed print and email marketing campaign templates
• Customizable drag-and-drop real estate website builder with lead capture tools.

Market Leader focuses on helping real estate businesses thrive and maximize their ROI. That said, rather than offering a one-size-fits-all price, Market Leader takes a consultative approach to ensure agents are set up appropriately from the start. To learn exact pricing, the best next step is to speak with a Market Leader expert who can help you find the deal that makes the most sense for your business—schedule a consultation or call 800.979.3077 to get started.

Market Leader’s lead generation solutions are distinct offerings from Market Leader Professional.

Regardless of which lead generation solution you go with, the leads are delivered into an automated system that manages follow-up and engagement for you. It’s a platform so smart you don’t have to “use” it in the traditional sense—it’s built to work on your behalf with little effort on your part. The result is structured, consistent follow-up without you having to manually manage every step.

The agents who are best at turning leads into clients respond quickly, follow up consistently over time, and tailor their outreach based on the lead’s level of interest and the actions they’ve taken.

Manual processes—like managing leads across spreadsheets, inboxes, and sticky notes—tend to be less effective for lead conversion. That’s why top-performing agents rely heavily on software systems to help them stay organized, save time, and convert more effectively.

Using a system that automates follow-up, tracks engagement, and keeps all lead activity in one place helps ensure no opportunities fall through the cracks and that every lead receives the kind of attention that guides them farther down the sales funnel.