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Market Leader Blog
News, tips and best practices for real estate professionals
Real Estate Email Templates for Lead Follow-Up
Want to close more deals this year? Improve your lead follow-up skills. Learning how to write effective real estate email templates is the best place to start, since that tends to be the contact preference of many buyers and sellers nowadays. So here are 14 lead...
Best Real Estate Farming Tips for 2023
What Is Real Estate Farming? It’s a metaphor. You are the “farmer.” The action of “farming” refers to generating leads (“planting seeds”), building relationships (“cultivating”), and turning leads into clients (“growing”). The area where you choose to do your...
Should You Buy Real Estate Leads in 2023?
Is now the right time to buy real estate leads? According to NAR Chief Economist Lawrence Yun, mortgage rates hit a 20-year high in October 2022. Meanwhile, interest rates skyrocketed. Since then, things appear to be easing up for buyers. "The upcoming months should...
How To Find the Best Real Estate CRM of 2023
Using the best real estate CRM is no longer a luxury. It’s essential. Only those who stay connected to their database will overcome the current challenges and end up thriving on the other side. Lead generation is important, but it won’t impact your commission income...
Send “Just Sold” Postcards To Generate Leads
Any agent can send “just sold” postcards. It’s about as simple as it sounds. But to implement them in a way that will actually generate seller leads requires some skill. Top-performing agents who’ve figured out how to reach consumers through direct mail marketing can...
8 Best Practices for Real Estate Cold Calling
After learning some best practices, your new perspective on cold calling may surprise you. It gets a bad rap. But if you know what you’re doing, it’s less intimidating and more productive. Regardless of what you’ve heard or imagined, real estate cold calling can still...
Create a Real Estate Business Plan for 2023
There are two ways to approach this. You could create a real estate business plan to avoid failure. Many agents go that route and find some level of success. There’s nothing wrong with that. But there’s another way. You could create a business plan, not just because...
What Is a CMA in Real Estate?
What is a CMA in real estate? “CMA” stands for comparative market analysis, and it refers to the process of estimating a property’s value, based on the listing prices and sold prices of similar homes nearby and other data related to the local market. Many agents...
Real Estate Networking Best Practices
The first thing to understand about real estate networking (as opposed to networking in any other sense) is that its primary purpose is to generate leads so you can grow your business. It’s not that schmoozing, meeting new people, making new connections, or exchanging...
4 Real Estate Listing Description Examples + Best Practices for Writing Them
Pictures can say a thousand words, but they can’t say everything. At some point, the power of language has to take over. The best real estate listing description examples you can find will all have one thing in common: they’ll all have compelling marketing copy that...
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