800.978.5174
This Just In: Complete Real Estate Marketing Automation for Listing Agents
New Feature Automates Marketing for Listing Agents Using Market Leader Products We're excited to announce we've released our newest feature and now offer complete Real Estate Marketing Automation for all listing agents using Market Leader products. The new Listing...
read more
The State of Social Media: Algorithms and Real Estate Marketing in 2018
Do you use social media in your real estate marketing to market listings, brand your business, and grow your network? Understanding social media algorithms on each platform can seem daunting. Not only does each platform prioritize different types of interactions,...
read moreIndustry-Leading Marketing Platform, Sharper Agent, Gets a Major Upgrade
Market Leader Announces First Round of Major Software Upgrades for Sharper Agent with HomeServices of America subsidiary, Gloria Nilson & Co. Real Estate Market Leader, a pioneer in sales and marketing technology for the real estate industry, has announced the release...
read moreThe Biggest Mistakes Agents Make with Leads
According to Inman, the number one mistake Realtors® make is throwing away great leads because they aren't ready to transact. Ironically, 95 percent of the real estate journey takes place before a lead is ready to make contact, let alone transact. There's no such...
read more
Study: Spring is Best Time to Sell a Home
Do you have anyone on the fence about listing their house? Reach out and give them incentive to act: The best time to list a home for sale is in the spring. That’s the result of the Homelight National Agents Insight Survey, published in late 2017. The study surveyed...
read more
Lead Conversion: The Lost Art of Talking to People
You have a branded website. You have a system for managing your contacts, nurturing leads, and marketing your database. You’ve created profiles on Facebook, LinkedIn, Twitter, and every other social media platform possible to maximize the reach of your business. You...
read more
Mortgage Rates Are Climbing – Call Your Prospects Now. Here’s How.
Now’s a great time to call your prospects and tell them to lock in a good mortgage rate. It's been a nice run of rock bottom interest rates, but mortgage rates are on the rise once again. Rates have gone up substantially just since the first of the year, buoyed by a...
read more
No Lead Phone Number, No Problem.
Engage Real Estate Leads Without a Phone Number. 25 years ago, if you didn’t have a lead’s phone number, you were dead in the water. At best, you had someone you could send direct mail to. But in those days, few had e-mail. And most new agents don’t have the budget...
read more
How to Win the Client Before They’re a Lead
“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.” --Sun Tzu Ever watch a long-distance bike race or Olympic marathon on TV? Most of the coverage, understandably, happens within a mile of the finish line....
read more
5 Ways to Build a Referral-based Business
What is a referral-based business? For realtors, a referral-based business is one in which the majority of your leads come from people who know you, and who have recommended you or your brokerage, by name, to be their agent. A new study from the Residential Real...
read more