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Market Leader Blog
News, tips and best practices for real estate professionals
Write a Real Estate Bio That Attracts Leads
Your real estate bio may be among the most important pieces of marketing content you write. It’s responsible for creating a first impression, which means it could be one of the deciding factors that determines whether a potential client will work with you or not. The...
51 Real Estate Slogans & How To Craft Yours
Agent competition is stiff right now. NAR membership is at an all-time high, and inventory is near all-time lows. That said, if you were wondering whether it’s even worth your time to craft real estate slogans, the answer is 100 percent yes. Why? Because now is the...
114 Real Estate Hashtags for 2023 Lead Generation
In case this whole concept is new to you, let’s start with the basics. Hashtags are comprised of a “hash” (the # symbol) and a “tag” (keywords and phrases) that together tell a social media platform how to categorize a post. For example, let’s say you wanted to use...
9 Simple Real Estate Lead Generation Ideas
You got this! Even though it might seem impossible at times, you can indeed fill your pipeline with buyer and seller leads without overthinking it. And with this list of the simplest real estate lead generation ideas, you can even get started today. What We Mean By...
20 Best Real Estate Marketing Ideas for 2023
Ask any top-performing agent how they generate leads and they’ll probably say something like this… Lead generation takes time and effort. What “works” now might not work later. There isn’t a “magic bullet” that can guarantee success. So, instead of repeating the same...
Best Social Media Platforms for Real Estate (+ How To Use Them To Generate Leads)
Social media can be an effective lead generation tool, but it can be equally effective as a time-waster. Even if you’re using the best social media platforms for real estate marketing, you could still end up spending too much time throwing ideas against the wall,...
SOI (Sphere of Influence) Real Estate Marketing
What Is SOI in Real Estate Terms? Merriam-Webster defines “sphere of influence” (SOI) as “a territorial area within which the political influence or the interests of one nation are held to be more or less paramount”. But that’s obviously not what the term means for...
Market Leader: A 2023 Tech100 Real Estate Winner
For the second consecutive year, Market Leader won a spot on HousingWire’s Tech100 list for 2023. It’s truly an honor to have received this recognition, and it’s a testament to our dedication to excellence. HousingWire, a leading and highly regarded news source for...
5 Real Estate Movies & the Lessons They Teach
Don’t worry – You can still watch real estate movies just for fun. Not everything has to be a learning opportunity. Agents tend to have such busy schedules that sometimes the best thing you can do to avoid burnout is watch a movie. But hey, there’s nothing wrong with...
The Best Listing Presentation Guide for 2023
For some high-pressure situations in real estate, it’s best to relax and rely on your instincts and experience to carry you through to success. This is not one of those situations. The listing presentation is extremely important, and mastery of it doesn’t come...
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