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Market Leader Blog
News, tips and best practices for real estate professionals
The Best Real Estate Marketing Plan for 2025
Top-performing agents know how to develop and implement effective plans for growing their business. Maybe you’re on your way to “top-performer” status, but you don’t have a great plan for getting more clients and increasing your gross commission income. Or maybe you...
Best Real Estate Agent Tips (For Beginners)
It’s normal to feel overwhelmed (and maybe a bit anxious) as a new real estate agent. But by following these practical tips you don’t have to stay that way. This article will help you find the confidence you need to navigate the early stages of your career. Ready to...
Where To Find Real Estate Leads (for New Agents)
It takes time for new agents to find more people to talk to about real estate. Whether you’re starting out or starting over, that can be frustrating. But after this article, you’ll have eleven tried-and-true lead generation ideas to jumpstart success. Jump to a...
7 Best Real Estate Prospecting Letters for 2024
Snail-mailing real estate prospecting letters is still an effective lead generation strategy. Why? Because it leverages the power of person-to-person communication. And with that comes trust, which is the key ingredient you need to turn leads into clients. Now that...
Best Real Estate Lead Nurturing Strategies for 2024
Getting more clients from your pool of leads is hard. This article makes it easier. Read on if you want to: Boost your commission income. Learn the essentials of real estate lead nurturing. Increase lead-to-client conversion rates. Build meaningful relationships and...
The Ultimate List of Open House Ideas for 2024
To host an effective open house, stay focused on the three main functions it serves: 1. Generate leads 2. Promote your brand 3. Sell the listing Everything you do before, during, and after should revolve around those primary purposes. When you’ve seen positive results...
Best Real Estate Farming Tips for 2024
What Is Real Estate Farming? It’s a metaphor. You are the “farmer.” The action of “farming” refers to generating leads (“planting seeds”), building relationships (“cultivating”), and turning leads into clients (“growing”). The area where you choose to do your...
Should You Buy Real Estate Leads in 2024?
Is now the right time to buy real estate leads? The current housing market is showing signs of stabilization. But it’s still highly unpredictable. What’s new, right? Unpredictability is often among the only things that are predictable in real estate. That said, “yes”...
Real Estate Mailers That Work in 2024
If sending real estate mailers is part of your marketing strategy, you’ve got the right idea. It’s definitely an effective way to generate buyer and seller leads. According to a recent report from the Association of National Advertisers, direct mail offered marketers...
How To Find the Best Real Estate CRM of 2024
Using the best real estate CRM is no longer a luxury. It’s essential. Only those who stay connected to their database will overcome the current challenges and end up thriving on the other side. Lead generation is important, but it won’t impact your commission income...
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