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Market Leader Blog
News, tips and best practices for real estate professionals
Get More Listing Leads: 7 Essential Tactics
Generating more listing leads can be extremely difficult. But it’s never impossible. Unless of course… you have a flawed plan. Or worse, no plan at all. You may have heard the often-quoted (and apparently anonymous) adage that goes something like this: “Every system...
7 Real Estate Voicemail Scripts (Plus Best Practices) That Actually Get Callbacks
The best real estate agents don’t merely leave a message after the beep. They leave a benefit. Chances are, your leads’ voicemail inboxes are overflowing with robocall time-wasters and spam from scammers. You need to differentiate yourself by providing a strong reason...
Where to Find Real Estate Leads (for New Agents)
It might seem like success as a real estate agent is only about hitting numbers and climbing ladders. But while that’s true at least to some extent, it’s also about influencing people and building relationships. That’s why the most effective agents are connected to a...
5 Expired Listing Scripts + Responses to Common Seller Objections
Of course, sellers never want to see their listing expire. It’s demoralizing. And this is where you come in as the hero of second chances. You can turn what feels like a dead end into a win-win, simply by preparing yourself with the best expired listing scripts. Get...
How to Get Real Estate Listings—12 Tips for Increasing Listing Leads
Wondering how to get real estate listings? Here's the secret: You have to know how to draw sellers out. Many homeowners want to sell but aren't yet motivated to do so because, for example, they're concerned that prices are still on the rise. That's where homeowner...
Don’t Knock It Until You Try It: Door Knocking Tips for Real Estate Agents
Real estate door knocking is by no means an outdated strategy. It remains both a relevant and effective means of generating leads even today. Take Tom Mitchell’s story, for example. During the tanking real estate market of 1990, he had two choices: quit (as many...
7 Best FSBO Scripts for Real Estate Agents
How do you turn "for sale by owner" into "for sale by you"? With the help of these free FSBO scripts, real estate agents can automate their "pitch" for convincing homeowners that it's wise to work with you instead. Sellers will walk away from the conversation feeling...
Real Estate Internships—What to Know Before You Hire
If there is one thing real estate agents dislike, it’s parting with money. Low or no cost approaches are thus highly treasured, such as the use of social media as a marketing tool and the heavy reliance on do-it-yourself photography. There’s nothing wrong with being...
Real Estate Newsletter Marketing Tips (& Examples!)
If you’re writing real estate newsletters only because that’s what your competition is doing, then you’re doing it for the wrong reason. Your newsletter should support your overall marketing strategy. If it doesn’t, you could be wasting time, money, and energy. That...
13 Unconventional Real Estate Prospecting Ideas
As a real estate agent, you may occasionally hear that you’re a “consultant.” But don’t fall for it. You’re a salesperson. And that means you need to be an expert at finding people to sell to. In other words, you need to have an expert-level understanding of real...
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