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Market Leader Blog
News, tips and best practices for real estate professionals
8 Best Practices for Real Estate Cold Calling
After learning some best practices, your new perspective on cold calling may surprise you. It gets a bad rap. But if you know what you’re doing, it’s less intimidating and more productive. Regardless of what you’ve heard or imagined, real estate cold calling can still...
Create a Real Estate Business Plan for 2023
There are two ways to approach this. You could create a real estate business plan to avoid failure. Many agents go that route and find some level of success. There’s nothing wrong with that. But there’s another way. You could create a business plan, not just because...
What Is a CMA in Real Estate?
What is a CMA in real estate? “CMA” stands for comparative market analysis, and it refers to the process of estimating a property’s value, based on the listing prices and sold prices of similar homes nearby and other data related to the local market. Many agents...
4 Real Estate Listing Description Examples + Best Practices for Writing Them
Pictures can say a thousand words, but they can’t say everything. At some point, the power of language has to take over. The best real estate listing description examples you can find will all have one thing in common: they’ll all have compelling marketing copy that...
Create Your 2023 Real Estate Marketing Plan
Top-performing agents know how to develop and implement effective plans for growing their business. Maybe you’re on your way to “top-performer” status, but you don’t have a great plan for getting more clients and increasing your gross commission income. Or maybe you...
How Much Is Referral Commission for Real Estate Agents?
To put the bottom line at the top, referral commission for real estate agents is approximately 25% of the gross commission from the applicable side of the transaction. Why “approximately”? Because there isn’t a standard rate for referral fees (and therefore referral...
Get More Listing Leads: 7 Essential Tactics
Generating more listing leads can be extremely difficult. But it’s never impossible. Unless of course… you have a flawed plan. Or worse, no plan at all. You may have heard the often-quoted (and apparently anonymous) adage that goes something like this: “Every system...
7 Real Estate Voicemail Scripts (Plus Best Practices) That Actually Get Callbacks
The best real estate agents don’t merely leave a message after the beep. They leave a benefit. Chances are, your leads’ voicemail inboxes are overflowing with robocall time-wasters and spam from scammers. You need to differentiate yourself by providing a strong reason...
Where to Find Real Estate Leads (for New Agents)
It might seem like success as a real estate agent is only about hitting numbers and climbing ladders. But while that’s true at least to some extent, it’s also about influencing people and building relationships. That’s why the most effective agents are connected to a...
Should I Hire a Real Estate Virtual Assistant?
Are administrative tasks stealing your time away from clients or other important items on your ever-growing to-do list? Maybe it’s time to consider hiring a real estate virtual assistant. Most successful business executives, CEOs, and industry leaders get plenty of...
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