Social Media | Market Leader

The State of Social Media: Algorithms and Real Estate Marketing in 2018

by Shara Maurer | Jun 24, 2018 | Marketing, Social Media

Do you use social media in your real estate marketing to market listings, brand your business, and grow your network? Understanding social media algorithms on each platform can seem daunting. Not only does each platform prioritize different types of interactions,...

10 Things Realtors Should Be Doing on Social Media

by Market Leader Team | Dec 28, 2017 | Marketing, Social Media

Make it a New Year’s Resolution: Fully engage your real estate market on social media in 2020. Here’s why: Millennials, the most digitally-engaged generation by far, now constitute most new home buyers. They are also now the single biggest cohort of homebuyers overall...

35 Social Media Post Ideas for Agents

by Market Leader Team | Dec 8, 2017 | Marketing, Social Media

Everyone knows how important it is to incorporate social media into your business and marketing strategies, but coming up with original posts day in and day out can be a bit taxing. Here are 35+ evergreen ideas that you can use, modify, and recycle to keep your...

2018 Real Estate Trends: Social Proof

by Shannon O'Brien | Nov 1, 2017 | Branding, Real Estate Trends, Social Media

Make 2018 the Year You Leverage Social Proof You have tons of experience. You offer stellar customer service. You’ve developed a killer website. Even your branding is cool. Guess what? It’s not enough. Not in 2018. Like this year’s, next year’s clients want proof...

How To Use the 6 Top Social Media Platforms To Generate Leads

by Market Leader Team | Oct 22, 2017 | Lead Generation & Nurturing, Social Media

Although social media is already widely accepted as a branding tool for real estate agents and brokers, it can also be a powerful lead generating tool. Over 70 percent of Americans have social media accounts, and you can use YouTube, Facebook, LinkedIn, Instagram, and...

Is LinkedIn Worth Your Time?

by Shara Maurer | Aug 17, 2017 | Real Estate Discussion, Social Media

LinkedIn, the professional networking site, reached 500 million users in April 2017, 135 million of which are active users within the United States, but what does that mean for real estate professionals? It means there is a huge opportunity to network, connect, and...