In case this whole concept is new to you, let’s start with the basics.

Hashtags are comprised of a “hash” (the # symbol) and a “tag” (keywords and phrases) that together tell a social media platform how to categorize a post.

For example, let’s say you wanted to use one of the most popular real estate hashtags for your social media post, so you typed “#realestate” in the caption. The post would be visible on your page and your followers’ feed, of course, but it would also live on a separate page where all of the other posts that have “#realestate” in their caption also live.

Ready to go beyond the basics to learn about how hashtags can help you generate leads? Good, because we’ve got you covered.

Not only will you get a list of strategies and tips, but you’ll also get more than 100 real estate hashtags for Instagram, Facebook, Twitter and the other major social media platforms.

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4 Strategies for Using Real Estate Hashtags To Generate Leads

The general purpose of hashtags is to make it easier for users to find posts related to the same topic. But what does that have to do with generating more real estate leads?

Hashtags allow you to increase the visibility of your posts so you can get your content in front of more potential clients who are searching for specific keywords or topics. By using relevant hashtags, you can even target a specific segment within your audience, which increases the chances of getting discovered by your ideal prospects who already have an interest in buying or selling properties in your area.

1. Use Popular Real Estate Hashtags

The more popular a hashtag is, the wider your reach. By using trending hashtags – whether they’re related to real estate or not – you’ll increase the likelihood of engaging your ideal client.

To see what’s currently trending, check out sites like or

2. Target Your Local Farm Area

Bigger isn’t always better. A wider reach is good, but it also means your posts will have more to compete with. And just because you’re getting in front of more people doesn’t always mean you’re getting in front of the right people.

So in addition to using popular real estate hashtags, use hashtags that are going to be relevant to your farm area. (Need help? Get the best real estate farming tips available.)

Be mindful of the kinds of search terms your potential clients use or would be interested in and add those keywords to your go-to list of hashtags.

How local-specific should you get? That really depends on the size of your city and the area you’re targeting. It may take a bit of trial and error to see which hashtags get the highest levels of engagement for you.

3. Show Personality

The first two strategies above are strictly utilitarian – they’re all about increasing the likelihood of engaging with prospects.

But remember: hashtags are part of your post’s content. While they do work like metadata, they aren’t hidden like coding.

So feel free to get creative with your real estate hashtags as a playful way to supplement the point of your posts.

If your posting about an upcoming open house and you’re going to serve desserts, maybe you could add #cookies, #cakepops, #sweettooth, or #yummy to your list of hashtags.

Or maybe you add hashtags that have nothing to do with the open house and everything to do with your brand, like #dreamteam, #loveyourself, #successaddict, #homesweethome.

4. Don’t Spam & Cram

If you’ve followed the strategies above, your post will have popular real estate hashtags, trending and local hashtags, and maybe even some that are there just for fun.

That’s great if you include all of those, but keep in mind that it’s possible to overdo it.

Social media algorithms are designed to detect and limit spammy behaviors. So using too many hashtags can actually hurt your post’s visibility and reach.

Not only that, but too many hashtags can also dilute the impact of your message by making it harder for your intended audience to focus on the main points you’re trying to make. If you have a string of hashtags that looks like a paragraph, you’ve probably used too many.

It’s generally best to use a few relevant and targeted hashtags that relate to the topic of your post rather than overwhelming your content with excessive and unrelated ones.

114 Real Estate Hashtag Ideas

Popular Hashtags for Real Estate


Real Estate Hashtags That Target Buyers & Sellers

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Hashtags That Highlight Property Features


Local-specific Real Estate Hashtag Templates


Just-for-fun Hashtags


Things To Know About How Hashtags Work on Each Social Media Platform

Social media continues to be among the most valuable marketing tools agents can use to generate leads. It’s perfectly designed to help you network, get new leads, keep in touch with past clients, and prevent warm leads from going cold.

With these tips and 37 real estate social media post ideas, never again will you have to waste time trying to figure out what you’re going to post about.

You can use real estate hashtags on all of the major social media platforms, but each works a little differently. So here are some noteworthy pointers.

Using Real Estate Hashtags for Instagram

  • Instagram is one of the best platforms for hashtags.
  • Instagram uses hashtags to categorize content, making it easier for users to find the specific content they’re interested in.
  • You can add up to 30 hashtags to your posts.
  • Be sure to use real estate hashtags in Instagram Stories and your bio.

What About Facebook?

  • Interestingly, hashtags aren’t as effective on Facebook, despite the fact that it was one of the first social media platforms to introduce them.
  • Like Instagram, Facebook uses hashtags to connect posts with a specific topic, allowing users to click on a hashtag to see related content.
  • However, hashtags aren’t used as commonly on Facebook, and its algorithm typically prioritizes posts that generate engagement over those that use hashtags.

Twitter & Hashtags

  • Twitter uses hashtags to categorize tweets, making them more discoverable.
  • Tweets with hashtags are more likely to be seen by users who are searching for content related to that hashtag, which is why they’re great for lead generation.
  • But keep in mind – hashtags are counted as part of your character limit (which is 4,000).

Don’t Forget About LinkedIn

  • Agents use hashtags less frequently on LinkedIn than on other platforms, which is unfortunate. Because LinkedIn uses hashtags in the same way (by categorizing related content), and the entire platform is designed for networking! If you’re not using LinkedIn as a way to generate leads, now’s a good time to start.
  • LinkedIn also offers the ability to follow specific hashtags.

Tips for Using Hashtags on Pinterest

    • You can add up to 20 hashtags to your pins.
    • When users click on a hashtag, it’ll show them related content.
    • You can add hashtags to your board descriptions and in your bio.
    • Be sure to use keyword-rich descriptions and relevant hashtags because, like the other platforms, Pinterest’s algorithm is designed to decode the content of your posts and increase the likelihood of being discovered by potential buyers and sellers.

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