Top-performing agents know how to develop and implement effective plans for growing their business.
Maybe you’re on your way to “top-performer” status, but you don’t have a great plan for getting more clients and increasing your gross commission income. Or maybe you have a plan, but it’s not working.
Either way, you’re in the right place. Because learning how to craft a well-developed real estate marketing plan that enables you to generate more leads is the perfect starting point.
Download Market Leader’s free interactive guide: “2023 Real Estate Marketing Plan: Your Path To Getting More Leads Than Ever Before.”
Not only will the content and worksheets in this free interactive guide equip you with the useful tools, helpful questions, and note-taking space you need to take inventory of your business – they’ll also walk you through the process of building your brand, setting attainable goals, and creating for yourself an actionable plan that leads to success.
The work you will do in the guide is important. It will set you up to expand your reach and accomplish more, not just for 2023 but for years to come. So go ahead and get started – download our 2023 Marketing Plan now!
Still not sure if you’re ready to take the first step? That’s okay. To give you an idea of what to expect, here’s a sketch of some of the concepts covered in the full guide.
What Is a Real Estate Marketing Plan?
A real estate marketing plan is an organized collection of strategies, systems, and schedules that individual agents, teams, and brokerages use to guide their marketing efforts.
Every marketing plan for real estate must incorporate the five essential components listed below.
Which (if any) do you already have in place?
A Brand Structure
If you have a weak brand, you’re more likely to lose focus, disappear in the crowd of competition, and misrepresent who you are as an agent. All of which reduces productivity and hinders your ability to acquire and retain quality leads.
Data & Analytics
When you’re armed with statistics, analytics, and insights, you’re better able to set goals, track progress, and make your success repeatable. Without data, your marketing efforts are more likely to be a complete gamble, if not a guessing game.
An Understanding of Consumers’ New Expectations
Service providers of all kinds are constantly adjusting the way they do business to keep up with changes in technology, tactics, and trends. Are you aware of what prospects and clients expect of you as a real estate agent? If not, you risk falling to the background.
For example, most of today’s consumers expect prompt communication via text message. In a 2022 report from the National Association of Realtors (NAR), 71% of buyers said it was “important” to receive property information and communication from their agent via text message. Whereas in 2015 – just seven years earlier – that figure was only 45%.
Consumers expectations change fast, and you need to keep up.
Speaking of what consumers want, near the top of the list is authentic proof of your competency, especially in the form of reviews and testimonials. In what ways could you add social proof to your marketing efforts? Common ways for agents include requesting reviews on their Facebook pages or Zillow profiles.
Technology & Tools
The best real estate marketing plans include a social media strategy, video content, robust marketing automation tools, a customizable real estate website, and a fully-integrated CRM. But of course, merely having the right tools won’t be enough. You have to know how to use them.
Learn how. Download our free “2023 Real Estate Marketing Plan” and make today the day you begin taking your business to the next level.
Only SMART Goals Will Produce the Results You Want
Goal-setting is a crucial part of marketing for real estate agents. And maybe you’ve already established goals, but you’re not seeing the results you want.
The reason may be that they’re not SMART goals: smart, measurable, attainable, relevant, and time-bound.
This approach enables you to set realistic goals while also increasing the likelihood that you’ll actually achieve them.
3 Examples of SMART Goals
- “I will increase the average number of leads I generate every month by 20 percent by the end of 2023.”
- “I will attend one webinar or download one guide about lead generation best practices every month throughout 2023.”
- “I will 1) research which real estate website provider has the best websites for generating leads and 2) implement a new website from that provider by the end of the first quarter.”
Want a full breakdown of each part of the acronym so you can start setting results-producing goals today? Get our free interactive marketing planning guide.
5 Must-Have Real Estate Marketing Strategies
Goals are worthless if you don’t have specific strategies in place to help you reach them. Think of them as the difference between planning and wishful thinking. They are the “how” to your “what.”
It would be impossible to list all of the many strategies you could implement as part of your marketing plan. Plus, it wouldn’t be very helpful for you to skim through a dizzying array of possibilities. Instead, let’s narrow it down to five real estate marketing ideas that are sure to generate more leads.
Invest in Advertising
In the “2023 Real Estate Marketing Plan,” not only will you get practical pro tips for advertising, but you’ll also get a customizable budgeting calendar so you can put money where your month is.
Develop a Strategy for Referrals
Imagine if every one of your former clients referred someone to you every year. That’s totally conceivable, and the success would be compounding – and life-changing! The guide gives you three ideas to jumpstart your referral strategy brainstorming session.
Use Marketing Automation Tools
The best marketing automation tools do it all. With Market Leader Professional, for example, you get a customizable, lead-generating website; a fully-integrated CRM; and the ability to automate new listing alerts, newsletters, and print and digital content pieces like postcards, flyers, and video-enabled mobile-responsive emails.
Leverage the Power of Social Media
To give you a shortcut for implementing an efficient and productive social media strategy, the “2023 Real Estate Marketing Plan” provides a handy “Social Media Cheat Sheet” so you’ll know the audience, tone, and user intentions applicable for each channel.
Get Exclusive Buyer & Seller Leads Delivered to You Each Month
Securing a steady stream of exclusive online leads each month cuts down on the time you have to spend on prospecting, while also putting you in a better position to plan for the future. For example, Market Leader offers real estate leads which will empower you to reach your sales goals and sidestep the stressful boom-and-bust cycle.
What Else Is Included in the Guide?
In addition to all that we alluded to above, the “2023 Real Estate Marketing Plan” also provides the following:
- Information about how to build your brand, including your unique value proposition, mission statement, vision statement, and target audience
- The “Marketing Audit” worksheet
- The “SWOT Analysis” worksheet
- The “Digital Marketing Toolkit”
- And most importantly, the “Create Your Marketing Plan” worksheet where you can pull it all together to craft a comprehensive, actionable, results-oriented plan of your own to generate more leads than ever before
Every big plan starts with a small decision. Will you download Market Leader’s free interactive real estate marketing plan?