by Elisabeth Govern | Aug 30, 2019 | Business Management, Lead Generation & Nurturing
Successful businesses implement strategies and processes to dominate their markets. In the real estate industry, solid lead generation and detailed follow up strategies will draw a line in the sand to separate you from the competition. The Big Real Estate Challenge...
by Shannon O'Brien | Jun 25, 2019 | Real Estate Discussion, Real Estate Trends
After decades of coasting along relatively comfortably, the real estate industry is facing an onslaught of disruptors. It started with the listing portals – Zillow, Trulia and the others. In the beginning, they were primarily lead generators (and lead sellers) and...
by Shannon O'Brien | May 22, 2019 | Business Management, Real Estate Discussion
5 common time and resource wasters that hurt your real estate business You know those days where you just can’t motivate yourself to be productive? Those days when Facebook or your favorite movie or video game screams louder than the pile of work in front of you? I...
by Shannon O'Brien | Jan 28, 2019 | Branding, Marketing, Real Estate Trends
OK, who is the wise guy (or gal) who first suggested that folding your arms for your real estate business card photo is cool? We don’t know for sure, but it seems like nine out of 10 agents have chosen this pose. It’s a particularly curious practice in a business...
by Shannon O'Brien | Dec 18, 2018 | Marketing, Real Estate Trends
Enhance Curb Appeal to Reel Buyers in When you pull up to the curb in front of a listing only to have your buyers ask you to drive on, you’ll understand, instantly, the power of curb appeal (or lack thereof). Attractiveness sells, whether it’s a car, a pair of shoes...
by Shannon O'Brien | Nov 27, 2018 | Business Management, Guides, Lead Generation & Nurturing, Marketing
Remember when you had a boss? He or she was the one stuck with the strategic parts of the business – like revisiting and tweaking the business plan and creating an annual marketing plan. In case you haven’t noticed, you no longer have a boss. So, the strategic stuff...
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