Business Management | Market Leader

Write a Real Estate Bio That Attracts Leads

by Market Leader Team | May 24, 2023 | Branding, Business Management, Marketing

Your real estate bio may be among the most important pieces of marketing content you write. It’s responsible for creating a first impression, which means it could be one of the deciding factors that determines whether a potential client will work with you or not. The...

51 Real Estate Slogans & How To Craft Yours

by Market Leader Team | May 3, 2023 | Branding, Business Management, Lead Generation & Nurturing, Marketing

Agent competition is stiff right now. NAR membership is at an all-time high, and inventory is near all-time lows. That said, if you were wondering whether it’s even worth your time to craft real estate slogans, the answer is 100 percent yes. Why? Because now is the...

Best Social Media Platforms for Real Estate (+ How To Use Them To Generate Leads)

by Market Leader Team | Mar 22, 2023 | Business Management, Lead Generation & Nurturing, Marketing, Social Media

Social media can be an effective lead generation tool, but it can be equally effective as a time-waster. Even if you’re using the best social media platforms for real estate marketing, you could still end up spending too much time throwing ideas against the wall,...

The Best Listing Presentation Guide for 2023

by Market Leader Team | Mar 3, 2023 | Branding, Business Management, Lead Generation & Nurturing, Marketing, Training & Education

For some high-pressure situations in real estate, it’s best to relax and rely on your instincts and experience to carry you through to success. This is not one of those situations. The listing presentation is extremely important, and mastery of it doesn’t come...

How To Generate Leads With Real Estate Mailers

by Market Leader Team | Feb 17, 2023 | Business Management, Lead Generation & Nurturing, Marketing

If sending real estate mailers is part of your marketing strategy, you’ve got the right idea. It’s definitely an effective way to generate buyer and seller leads. According to a recent report from the Association of National Advertisers, direct mail offered marketers...

Real Estate Tax Deductions Checklist for Agents

by Market Leader Team | Jan 28, 2023 | Business Management, Training & Education

When it comes to real estate tax deductions, ignorance is not bliss. It can be costly. The little bit of work that’s required to look up the deductions you qualify for is almost nothing compared to the significant payoff it can yield. The cost-benefit analysis here is...