by Shara Maurer | Oct 3, 2018 | Business Management, Guides, Marketing, Videos
Real Estate Agents: You Need a Business Plan. “The number one reason businesses fail to grow is because they don’t have a plan.” Million Dollar Pipeline Program coach, Sheldon Rapoza dives into the challenges agents face developing the right...
by Shannon O'Brien | Sep 10, 2018 | Business Management, Lead Generation & Nurturing
Trophy hunting is not an effective real estate lead-generation strategy I have a friend who owns a retail store. She spends a ton of money on advertising to get people in the door of her shop. What if I told you that every time someone walked through that door, she...
by Market Leader Team | Mar 1, 2018 | Real Estate Trends, This Week in Real Estate
Now’s a great time to call your prospects and tell them to lock in a good mortgage rate. It’s been a nice run of rock bottom interest rates, but mortgage rates are on the rise once again. Rates have gone up substantially just since the first of the year, buoyed...
by Market Leader Team | Feb 6, 2018 | Business Management, Lead Generation & Nurturing
What is a referral-based business? For realtors, a referral-based business is one in which the majority of your leads come from people who know you, and who have recommended you or your brokerage, by name, to be their agent. A new study from the Residential Real...
by Market Leader Team | Dec 20, 2017 | Business Management, Marketing
Warren Buffett, perhaps the greatest living investor, understands the value of a brand. His holding company, Berkshire Hathaway, owns a big chunk of Coca Cola – one of the greatest brands in history. “I could take a billion dollars, and I still couldn’t make a dent in...
by Shara Maurer | Nov 30, 2017 | Business Management, Lead Generation & Nurturing
Online real estate leads are a constant source of discussion and, depending on who you’re talking to, the jury still appears to be out about whether they’re worth the work. But, reality called and you’re not just living in a digital world, you’re...
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