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4 Pro Tips for Writing Listing Descriptions that Sell

4 Pro Tips for Writing Listing Descriptions that Sell

by Market Leader Team | Mar 9, 2021 | Marketing

If you’ve been overlooking the sales power of copy in your listing descriptions, welcome. You’re not the only one. Just like your listings don’t sell themselves, no matter how gorgeous the photos and digital walk-through are, you won’t attract new clients...
How to Maximize the Power of Real Estate Agent Reviews & Testimonials

How to Maximize the Power of Real Estate Agent Reviews & Testimonials

by Shannon O'Brien | Jul 25, 2019 | Branding, Marketing

You know all that stuff you want potential clients to know about you? How easy you are to work with, how experienced and knowledgeable you are and how you saved a particular transaction? You can, as many agents do, create a space on your website to list all of that....
Real Estate Yard Signs: What, Where, and Why

Real Estate Yard Signs: What, Where, and Why

by Shannon O'Brien | May 1, 2019 | Branding, Marketing

A Simple Guide to Real Estate Yard Signs   Are your real estate signs working as hard as they should? Did you know that there is a “Standard Alphabets for Highway Signs” book? And, who knew that there exists in the U.S. the Foundation for the Advancement of the...
Real Estate Mailers: Using Direct Mail to Stand Out

Real Estate Mailers: Using Direct Mail to Stand Out

by Shannon O'Brien | Mar 30, 2019 | Branding, Marketing, Real Estate Discussion

How to utilize real estate mailers in 2019 While never completely “dead,” direct mail real estate marketing is seeing a resurgence. Experts chalk it up to the overuse of email marketing, but direct mail outperforms most digital marketing tactics, according to the...
Real Estate Business Card Tips for Agents

Real Estate Business Card Tips for Agents

by Shannon O'Brien | Jan 28, 2019 | Branding, Marketing, Real Estate Trends

OK, who is the wise guy (or gal) who first suggested that folding your arms for your real estate business card photo is cool? We don’t know for sure, but it seems like nine out of 10 agents have chosen this pose. It’s a particularly curious practice in a business...
Time Tested Ways to Enhance Curb Appeal

Time Tested Ways to Enhance Curb Appeal

by Shannon O'Brien | Dec 18, 2018 | Marketing, Real Estate Trends

Enhance Curb Appeal to Reel Buyers in When you pull up to the curb in front of a listing only to have your buyers ask you to drive on, you’ll understand, instantly, the power of curb appeal (or lack thereof). Attractiveness sells, whether it’s a car, a pair of shoes...
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