by Shannon O'Brien | Jul 25, 2019 | Branding, Marketing
You know all that stuff you want potential clients to know about you? How easy you are to work with, how experienced and knowledgeable you are and how you saved a particular transaction? You can, as many agents do, create a space on your website to list all of that....
by Shannon O'Brien | May 1, 2019 | Branding, Marketing
A Simple Guide to Real Estate Yard Signs Are your real estate signs working as hard as they should? Did you know that there is a “Standard Alphabets for Highway Signs” book? And, who knew that there exists in the U.S. the Foundation for the Advancement of the...
by Shannon O'Brien | Mar 30, 2019 | Branding, Marketing, Real Estate Discussion
How to utilize real estate mailers in 2019 While never completely “dead,” direct mail real estate marketing is seeing a resurgence. Experts chalk it up to the overuse of email marketing, but direct mail outperforms most digital marketing tactics, according to the...
by Shannon O'Brien | Jan 28, 2019 | Branding, Marketing, Real Estate Trends
OK, who is the wise guy (or gal) who first suggested that folding your arms for your real estate business card photo is cool? We don’t know for sure, but it seems like nine out of 10 agents have chosen this pose. It’s a particularly curious practice in a business...
by Shannon O'Brien | Dec 18, 2018 | Marketing, Real Estate Trends
Enhance Curb Appeal to Reel Buyers in When you pull up to the curb in front of a listing only to have your buyers ask you to drive on, you’ll understand, instantly, the power of curb appeal (or lack thereof). Attractiveness sells, whether it’s a car, a pair of shoes...
by Shannon O'Brien | Nov 27, 2018 | Business Management, Guides, Lead Generation & Nurturing, Marketing
Remember when you had a boss? He or she was the one stuck with the strategic parts of the business – like revisiting and tweaking the business plan and creating an annual marketing plan. In case you haven’t noticed, you no longer have a boss. So, the strategic stuff...
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