by Market Leader Team | Jan 25, 2023 | Branding, Lead Generation & Nurturing, Marketing
Want to close more deals this year? Improve your lead follow-up skills. Learning how to write effective real estate email templates is the best place to start, since that tends to be the contact preference of many buyers and sellers nowadays. So here are 14 lead...
by Market Leader Team | Jan 10, 2023 | Lead Generation & Nurturing, Marketing
What Is Real Estate Farming? It’s a metaphor. You are the “farmer.” The action of “farming” refers to generating leads (“planting seeds”), building relationships (“cultivating”), and turning leads into clients (“growing”). The area where you choose to do your...
by Market Leader Team | Dec 15, 2022 | Business Management, Lead Generation & Nurturing, Marketing, Real Estate Discussion
Using the best real estate CRM is no longer a luxury. It’s essential. Only those who stay connected to their database will overcome the current challenges and end up thriving on the other side. Lead generation is important, but it won’t impact your commission income...
by Market Leader Team | Dec 7, 2022 | Branding, Lead Generation & Nurturing, Marketing, Real Estate Discussion
Any agent can send “just sold” postcards. It’s about as simple as it sounds. But to implement them in a way that will actually generate seller leads requires some skill. Top-performing agents who’ve figured out how to reach consumers through direct mail marketing can...
by Market Leader Team | Nov 21, 2022 | Lead Generation & Nurturing, Marketing, Real Estate Discussion, Training & Education
After learning some best practices, your new perspective on cold calling may surprise you. It gets a bad rap. But if you know what you’re doing, it’s less intimidating and more productive. Regardless of what you’ve heard or imagined, real estate cold calling can still...
by Market Leader Team | Nov 16, 2022 | Branding, Business Management, Guides, Lead Generation & Nurturing, Marketing, Training & Education
There are two ways to approach this. You could create a real estate business plan to avoid failure. Many agents go that route and find some level of success. There’s nothing wrong with that. But there’s another way. You could create a business plan, not just because...