Marketing | Market Leader

The 2026 Guide to Real Estate Agent Branding

by Market Leader Team | Nov 20, 2025 | Branding, Business Management, Marketing

There are approximately three million licensed real estate agents in the U.S. And at the same time, housing inventory is down to around half its normal levels. More agents plus low inventory equals high competition. What does this mean for you? It means now is the...

Create a Real Estate Business Plan for 2026

by Market Leader Team | Nov 16, 2025 | Branding, Business Management, Guides, Lead Generation & Nurturing, Marketing, Training & Education

There are two ways to approach this. You could create a real estate business plan to avoid failure. Many agents go that route and find some level of success. There’s nothing wrong with that. But there’s another way. You could create a business plan, not just because...

What Is a CMA in Real Estate?

by Market Leader Team | Nov 10, 2025 | Lead Generation & Nurturing, Marketing, Real Estate Discussion

What is a CMA in real estate? “CMA” stands for comparative market analysis, and it refers to the process of estimating a property’s value, based on the listing prices and sold prices of similar homes nearby and other data related to the local market. Many agents...

Best Real Estate Farming Tips for 2026

by Market Leader Team | Nov 10, 2025 | Lead Generation & Nurturing, Marketing

What Is Real Estate Farming? It’s a metaphor. You are the “farmer.” The action of “farming” refers to generating leads (“planting seeds”), building relationships (“cultivating”), and turning leads into clients (“growing”). The area where you choose to do your...

How To Get REO Listings in 2026

by Market Leader Team | Nov 8, 2025 | Lead Generation & Nurturing, Marketing, Training & Education

Pursuing REO listings can be a waste of time, or it can be a lucrative way to expand your portfolio and grow your business. This article covers the basics so you’ll know how to get REO listings the right way. What Are REO Listings? REO (“Real Estate Owned”) listings...

The Best Listing Presentation Guide for 2026

by Market Leader Team | Nov 3, 2025 | Branding, Business Management, Lead Generation & Nurturing, Marketing, Training & Education

For some high-pressure situations in real estate, it’s best to relax and rely on your instincts and experience to carry you through to success. This is not one of those situations. The listing presentation is extremely important, and mastery of it doesn’t come...