by Shannon O'Brien | Jul 25, 2019 | Branding, Marketing
You know all that stuff you want potential clients to know about you? How easy you are to work with, how experienced and knowledgeable you are and how you saved a particular transaction? You can, as many agents do, create a space on your website to list all of that....
by Shannon O'Brien | May 1, 2019 | Branding, Marketing
A Simple Guide to Real Estate Yard Signs Are your real estate signs working as hard as they should? Did you know that there is a “Standard Alphabets for Highway Signs” book? And, who knew that there exists in the U.S. the Foundation for the Advancement of the...
by Shannon O'Brien | Mar 30, 2019 | Branding, Marketing, Real Estate Discussion
How to utilize real estate mailers in 2019 While never completely “dead,” direct mail real estate marketing is seeing a resurgence. Experts chalk it up to the overuse of email marketing, but direct mail outperforms most digital marketing tactics, according to the...
by Shannon O'Brien | Jan 28, 2019 | Branding, Marketing, Real Estate Trends
OK, who is the wise guy (or gal) who first suggested that folding your arms for your real estate business card photo is cool? We don’t know for sure, but it seems like nine out of 10 agents have chosen this pose. It’s a particularly curious practice in a business...
by Shannon O'Brien | Aug 12, 2018 | Branding, Real Estate Discussion
Real estate agents: Win the hearts of your community – and clients. It’s not easy to stand out among the crowd of other agents, which is why so many agents choose to go the overtly-self-promotional route. This, by the way, does nothing to endear anyone to them....
by Shannon O'Brien | Nov 1, 2017 | Branding, Real Estate Trends, Social Media
Make 2018 the Year You Leverage Social Proof You have tons of experience. You offer stellar customer service. You’ve developed a killer website. Even your branding is cool. Guess what? It’s not enough. Not in 2018. Like this year’s, next year’s clients want proof...
800.978.5174
