by Shannon O'Brien | Mar 30, 2019 | Branding, Marketing, Real Estate Discussion
How to utilize real estate mailers in 2019 While never completely “dead,” direct mail real estate marketing is seeing a resurgence. Experts chalk it up to the overuse of email marketing, but direct mail outperforms most digital marketing tactics, according to the...
by Shannon O'Brien | Jan 28, 2019 | Branding, Marketing, Real Estate Trends
OK, who is the wise guy (or gal) who first suggested that folding your arms for your real estate business card photo is cool? We don’t know for sure, but it seems like nine out of 10 agents have chosen this pose. It’s a particularly curious practice in a business...
by Shannon O'Brien | Aug 12, 2018 | Branding, Real Estate Discussion
Real estate agents: Win the hearts of your community – and clients. It’s not easy to stand out among the crowd of other agents, which is why so many agents choose to go the overtly-self-promotional route. This, by the way, does nothing to endear anyone to them....
by Shannon O'Brien | Nov 1, 2017 | Branding, Real Estate Trends, Social Media
Make 2018 the Year You Leverage Social Proof You have tons of experience. You offer stellar customer service. You’ve developed a killer website. Even your branding is cool. Guess what? It’s not enough. Not in 2018. Like this year’s, next year’s clients want proof...
by Shara Maurer | Jul 26, 2017 | Branding, Business Management, Marketing
(Or woman, for political correctness and inclusiveness). How do you view your business as a real estate agent? Think about it – do you invest in yourself the way any other business owner would? Do you tend to the nuances that culminate to create your brand?...
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