Some real estate agents think that sending thank-you notes to leads, clients, and past clients is a waste of time. But that’s not true. Here’s why.

In real estate, thank-you notes actually have a massive ROI. They don’t take much time to create (especially if you use the templates below!). And yet they’re highly effective at fostering the kind of connection that results in more leads, more clients, and more referrals.

Filling your pipeline with a steady stream of buyer and seller leads is essential. But it won’t impact your commission income unless you can develop meaningful relationships. And that’s exactly what the following thank-you notes are designed to help you with.

The Templates: 13 Real Estate Thank-You Notes

Before we get started, remember: The real estate thank-you note templates are good to go as is, but feel free to make them your own. After all, providing a personal touch is the whole point!

The last thing you want is for your thank-you notes to sound like generic Hallmark greeting cards. Not only does that defeat the purpose, but it can also hinder your ability to make a strong connection.

It’s easy to detect fakeness. So sprinkle in your personality and brand, and adapt your real estate thank-you notes to fit the unique situation at hand so that your voice and sincerity are noticeable.

1. For After Making Initial Contact With a New Lead

I’m so glad you reached out to me [reference the specific way they connected you]. Thank you!

It’s truly exciting for me to be a part of people’s lives as they embark on their buying or selling journey. I just wanted to stop by and say thank you and let you know that I’m here to help however I can.
Whether it’s answering any questions you might have, offering advice, or assisting with property searches. I’d be honored to be your go-to resource for all things real estate. Thanks again!

2. For After an Initial Appointment or Phone Conversation

Thank you for taking the time to chat with me about [specific topic]! I really enjoyed our conversation, and I’m genuinely excited to help however I can. From property research to negotiations and beyond, I’m dedicated to ensuring your [buying/selling] experience is smooth and successful. If any other questions come up along the way, know that you can always text, call, or email me. Looking forward to talking again soon!

3. Real Estate Thank-You Note for After a Listing Presentation

I want to express my heartfelt appreciation for considering me as your listing agent. Your trust and confidence in my abilities mean the world to me. I’m genuinely excited about the opportunity to work together and bring your property to market successfully. Rest assured, I’ll leverage my expertise, market insights, and marketing strategies to showcase your property in a way that will help us sell at the right price and at the right time.

Our partnership will be built on transparency, communication, and a shared commitment to achieving your real estate goals. I eagerly await the chance to exceed your expectations and deliver exceptional results. Thank you!

4. Saying “Thanks Anyway” After They Decide Not To Work With You

Among all of the agents you could choose to work with, thank you for considering me and taking the time to chat. It was truly great getting to know you, and I’m genuinely excited for your next steps.

If you ever need a second perspective or any insight regarding the [your area] housing market, know that you can always reach out to me. I’d be happy to help. I hope our paths cross again in the future. Until then, I wish you the very best on your real estate journey!

5. Thank-You Note for a Buyer After a Closing

Congratulations on your successful new home purchase! I had the honor of assisting you with the purchasing process, and I’m delighted that you are starting this new chapter in your life. I’m really appreciative that you allowed me to take part.
I’m available to help with any post-closing inquiries you may have as you settle in. Thank you once again for choosing me as your real estate agent.

6. Thank-You Note for a Seller After a Closing

I wanted to extend my heartfelt gratitude for choosing me as your real estate agent. I’m sincerely thankful for your trust and partnership throughout the process, and I’m delighted to have played a part. As you move forward, please know that I’m here to support you with any further real estate needs or questions.
Wishing you all the best! Thank you again for the opportunity to serve you.

7. Thanking a Client for Their Closing Gift

Thank you for the [gift]! I truly appreciate your thoughtfulness and generosity. It’s been a pleasure working with you, and I’m thrilled that our real estate journey together has resulted in success. I’m beyond excited for you! Moving forward, I’m always here for you if you ever have any real estate needs or if any questions come up. Once again—thank you for your kindness and for being a wonderful client!

8. Thanking Someone for a Referral Lead

I recently [met/spoke] with [referral lead’s full name], and they said you recommended me. Thank you! It means so much to me, and I really appreciate your endorsement. Know that I’ll take care of them and make sure they have a smooth, stress-free [buying/selling] experience.

9. Thanking Past Clients & Leads During the Holiday Season

The holiday season is nostalgic. As I was thinking about all of the great clients I got to work with this year, you came to mind. I am so grateful to have been a part of your [buying/selling] journey.
I hope you and yours have a wonderful, refreshing, and joyful holiday season together. As always, if you have any real estate questions or needs, please don’t hesitate to reach out. Thank you!

10. “Thanks Again” Message for Past Clients

Can you believe it’s already been [amount of time] since you [bought/sold] your home on [street name]?! Thank you again for choosing to work with me.
Your trust and loyalty are the greatest compliments I could receive. I’m still here to support you if you have any real estate questions. I wish you all the best!

11. Thank-You Note for After Viewing a Home With a Client

Thank you for taking the time to check out the house at [address] the other day. Whether you have additional questions or wish to explore other listings, please don’t hesitate to reach out. I’m here to ensure your real estate journey is not only productive but also enjoyable. Your perfect dream home is out there, and we’re going to find it!

12. Thanking a Vendor or Business Partner

I want to express my sincere gratitude for your exceptional service and the valuable partnership we’ve established. Your professionalism, reliability, and commitment to excellence have played an integral role in our shared success.
It’s truly a pleasure working with you, and I look forward to the continued growth of our partnership. Your contributions have made a significant impact, and I couldn’t be more thankful for your support. Here’s to many more successful collaborations in the future!

13. Thanking the Owner of an FSBO Listing After Viewing Their Home

Thank you for allowing me to tour your home. With over [number] of years of experience in the real estate industry, I can truly say—selling a home can be very stressful! But you’re not totally alone. I’m here to offer help in any way I can, whether that’s offering insights, information, or assisting you with the sales process.
Should you have any questions, please feel free to reach out. I appreciate the opportunity to connect with you, and I’m here to be a resource for all your real estate needs. Thanks again!

Pro Tips for Writing Effective Real Estate Thank-You Notes

Handwrite Your Thank-You Notes

Now that just about everything can be digitized in some way, the novelty of this kind of personalized communication offers a serious advantage over your competitors who send generic emails and texts en masse. That’s part of the reason why real estate direct mail marketing is still effective.

It’s a good idea to handwrite real estate thank-you notes because “the medium is the message,” as the saying goes. In other words, your dedication to provide excellent customer service is evidenced by the fact that you took the time and effort to write them a letter.

But of course, you don’t have to. You could send them as emails, text them, or make it look like you wrote them by hand – there are some realistic handwriting generators and fonts available if you want to save time.

Regardless of which format and design you decide to go with, veer toward simple. The overproduced look often undermines the personal touch you’re going for. After all, you want it to look like it’s coming from a person, not a company.

(All of this also applies to prospecting letters. If that’s something you’re interested in, here are the seven best real estate prospecting letters.)

Use the Right Tone

By “tone,” we’re referring not to the “what” but to the “how” of your message. The tone of real estate thank-you cards can vary depending on your personality, brand, and the kind of relationship you have with the person you’re writing to.

But in general, your tone should be professional, warm, specific, and sincere. Being too casual can undermine your efforts to prove that you’re competent and trustworthy. And if you’re not warm, specific, or sincere, your thank-you notes are likely to come across as a marketing ploy.

Timing Is Important

This is especially true when you’re writing thank-you notes to leads. All lead follow-up messages should be quick so you can demonstrate professionalism and ensure you’ll stay top of mind.

But you should also be timely when you’re writing to current and past clients. Belated thank-you notes can make it seem like you don’t mean it, you’re too busy for them, or that you don’t really care.

If they receive it a week or two after the event at hand, you’re good.

Keep It Simple

Even a small message can have a big impact. You don’t have to say a lot more than “thank you.” The gesture alone speaks volumes, especially if it’s handwritten.

Say enough to ensure it will carry the all-important personal touch. But go easy on yourself. Get to your point quickly and keep it short so you can avoid hand cramps!

And don’t overdo it by sending too many real estate thank-you notes to the same person or family. Depending on the situation, one or two within a year will likely be enough. Send more than three in a year and you’ll seem pesky or desperate.