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Market Leader Blog
News, tips and best practices for real estate professionals
How To Create an Effective Open House Sign-In Sheet
Hosting an open house is one of the best ways to… waste your time. But it can also be a highly effective way to capture leads. What’s the number one way to ensure it’ll be the latter? Use an effective open house sign-in sheet. If you want to know more about how to do...
Best Real Estate Photography Tips for Newer Agents
The goal isn’t to have nice pictures. Ultimately, it’s to sell a home. And having a collection of listing photos that capture the imagination of your ideal buyers can help you do that. By following the real estate photography tips found in this article, you can get...
10 Best Ways To Find Motivated Sellers in 2024
As the market shifts, so should your lead generation strategies. What does that mean for the dry times? Among other things, it means you need to know how to find motivated sellers. What Are “Motivated Sellers”? Motivated sellers are homeowners who are ready and...
Best Real Estate Systems To Have in 2024
Top-performing real estate agents may be lucky. But as the saying goes, “luck is what happens when preparedness meets opportunity.” So if you want to take your business to the next level, you may want to consider… 1) increasing the number of opportunities you get,...
The 2024 Guide to Real Estate Agent Branding
There are approximately three million licensed real estate agents in the U.S. And at the same time, housing inventory is down to around half its normal levels. More agents plus low inventory equals high competition. What does this mean for you? It means now is the...
Create a Real Estate Business Plan for 2025
There are two ways to approach this. You could create a real estate business plan to avoid failure. Many agents go that route and find some level of success. There’s nothing wrong with that. But there’s another way. You could create a business plan, not just because...
Best Podcast for Real Estate Agents in 2024
Podcasts can either help you grow your expertise, keep your attention focused on your craft, and entertain all at the same time. Or they can simply add to the noise of your already-hectic day. To name the best podcast for real estate agents is a highly subjective...
How To Get REO Listings in 2024
Pursuing REO listings can be a waste of time, or it can be a lucrative way to expand your portfolio and grow your business. This article covers the basics so you’ll know how to get REO listings the right way. What Are REO Listings? REO (“Real Estate Owned”) listings...
The Best Listing Presentation Guide for 2024
For some high-pressure situations in real estate, it’s best to relax and rely on your instincts and experience to carry you through to success. This is not one of those situations. The listing presentation is extremely important, and mastery of it doesn’t come...
The 13 Best Real Estate Thank-You Notes for 2024
Some real estate agents think that sending thank-you notes to leads, clients, and past clients is a waste of time. But that’s not true. Here’s why. In real estate, thank-you notes actually have a massive ROI. They don’t take much time to create (especially if you use...
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