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How to Write Targeted Listing Descriptions [That Sell] in 2020
Which came first, the listing description or the target buyer? In 2013, we explored the real estate listing description. In that blog post we suggested that you “paint a picture” of the home with your words. While we think that’s still a good idea, the short attention...
How Emotional Connections Win Listings
The market for something to believe in is infinite. - Hugh MacLeod, gapingvoid.com As we enter an era of post-digital connectivity, the way we interact with prospects, clients, and each other is changing. The way we exist is changing. Long gone are the days of being...
10 Tips for Successfully Responding to Real Estate Leads
Whether you’re making social connections at a party or interviewing for a new job, first impressions are everything. And when it comes to real estate leads, first impressions are more than just important—they’re crucial to your success. In the real estate industry, much...
Market Leader Launches Comprehensive Website Customization Without the Cost
All-new real estate websites include limitless customization options, allowing agents to design websites to best reflect their brand and digital presence without the cost of a web developer. DECEMBER 10, 2019 BELLEVUE, WA: Market Leader, the pioneer in lead generation...
Market Leader Pro Launches in Keller Williams MarketPlace
All KW associates now have access to integrated technology with Market Leader tools through Keller Williams' MarketPlace. September 26, 2019 BELLVUE, WA - Market Leader, a Premier Platinum Partner in the Keller Cloud Innovator Program (KCIP), announced today that its...
5 Ways to Get More Real Estate Leads this Fall
1. Recognize That Fall Isn’t All That Different Mindset is everything. Spring and summer may be widely regarded as the height of the home buying season, but that doesn’t mean real estate transactions don't close outside of that time frame. The lead generation...
Build a Thriving Business Through the Online Consumer
Successful businesses implement strategies and processes to dominate their markets. In the real estate industry, solid lead generation and detailed follow up strategies will draw a line in the sand to separate you from the competition. The Big Real Estate Challenge...
How to Maximize the Power of Real Estate Agent Reviews & Testimonials
You know all that stuff you want potential clients to know about you? How easy you are to work with, how experienced and knowledgeable you are and how you saved a particular transaction? You can, as many agents do, create a space on your website to list all of that....
iBuyer: What Does it Mean for Real Estate Agents?
After decades of coasting along relatively comfortably, the real estate industry is facing an onslaught of disruptors. It started with the listing portals – Zillow, Trulia and the others. In the beginning, they were primarily lead generators (and lead sellers) and...
Beyond Continuing Education: Holes in Real Estate Training
Holes in Real Estate Training And How to Fill Them If you consider your continuing education courses to be “real estate training,” you’re missing an amazing opportunity to increase your knowledge of real estate and, thus, increase your market share. Yes, CE courses...
