Market Leader Blog
News, tips and best practices for real estate professionals

How To Find Motivated Sellers in 2023
You don’t have to let housing market “downturns” turn you down. Even during periods of low inventory, it’s still possible to outperform your competitors and stay on track to hit your income goals. Here’s the key: As the market shifts, so should your lead generation...

Create Your 2023 Real Estate Marketing Plan
Top-performing agents know how to develop and implement effective plans for growing their business. Maybe you’re on your way to “top-performer” status, but you don’t have a great plan for getting more clients and increasing your gross commission income. Or maybe you...

Funny Real Estate Meme Roundup
Everyone who has access to the internet has been delighted by memes at some point. But your average Realtor might be surprised to learn that memes are about more than just cheeseburger-loving cats and goofy dogs—there's no shortage of funny real estate memes, too....

How Much Is Referral Commission for Real Estate Agents?
To put the bottom line at the top, referral commission for real estate agents is approximately 25% of the gross commission from the applicable side of the transaction. Why “approximately”? Because there isn’t a standard rate for referral fees (and therefore referral...

Get More Listing Leads: 7 Essential Tactics
Generating more listing leads can be extremely difficult. But it’s never impossible. Unless of course… you have a flawed plan. Or worse, no plan at all. You may have heard the often-quoted (and apparently anonymous) adage that goes something like this: “Every system...

7 Real Estate Voicemail Scripts (Plus Best Practices) That Actually Get Callbacks
The best real estate agents don’t merely leave a message after the beep. They leave a benefit. Chances are, your leads’ voicemail inboxes are overflowing with robocall time-wasters and spam from scammers. You need to differentiate yourself by providing a strong reason...

E-sign Real Estate Contracts: The Agent’s Guide
Many agents take it for granted now, but having the ability to e-sign real estate contracts is a gift that offers serious advantages. Consumers may see it as a mere convenience. But for agents, the value of e-signature technology is far greater than that. It saves...

Where to Find Real Estate Leads (for New Agents)
It might seem like success as a real estate agent is only about hitting numbers and climbing ladders. But while that’s true at least to some extent, it’s also about influencing people and building relationships. That’s why the most effective agents are connected to a...

Should I Hire a Real Estate Virtual Assistant?
Are administrative tasks stealing your time away from clients or other important items on your ever-growing to-do list? Maybe it’s time to consider hiring a real estate virtual assistant. Most successful business executives, CEOs, and industry leaders get plenty of...

5 Expired Listing Scripts + Responses to Common Seller Objections
Of course, sellers never want to see their listing expire. It’s demoralizing. And this is where you come in as the hero of second chances. You can turn what feels like a dead end into a win-win, simply by preparing yourself with the best expired listing scripts. Get...