Market Leader Blog
News, tips and best practices for real estate professionals

What Is E&O Insurance? (For Realtors & Real Estate Agents)
If you’re a real estate agent, REALTOR®, or real estate professional of any kind and you’re wondering about E&O insurance, you’re in the right place. This article is for you. After this, you’ll have all the answers you need to make informed decisions for your real...

Introducing Network Boost: Cost-Effective Social Media Leads
Market Leader’s newest leads product gives agents the opportunity to grow their database quickly with a high volume of exclusive social media leads in their local market. Introducing Network Boost, our latest social media leads product. Leveraging the built-in...

Tips & Tools for Your Real Estate Logo Ideas
Some logos are just decoration. But well-designed logos help businesses stand out among their competition by establishing a strong identity and creating a lasting impression. And they can even attract potential clients. To help you avoid wasting time coming up with...

60 Real Estate Blog Ideas (+ Best Practices)
Blogging can truly be an effective business growth strategy. The problem is, your blog can easily become a massive timewaster if you don’t do it the right way. It’s hard to come up with real estate blog ideas that will actually provide a solid return on investment, in...

Write a Real Estate Bio That Attracts Leads
Your real estate bio may be among the most important pieces of marketing content you write. It’s responsible for creating a first impression, which means it could be one of the deciding factors that determines whether a potential client will work with you or not. The...

51 Real Estate Slogans & How To Craft Yours
Agent competition is stiff right now. NAR membership is at an all-time high, and inventory is near all-time lows. That said, if you were wondering whether it’s even worth your time to craft real estate slogans, the answer is 100 percent yes. Why? Because now is the...

7 Best Types of Real Estate Videos (+ Tips!)
If a picture is worth a thousand words, a video has to be worth at least a million. This isn’t just the “digital age” we’re living in. More specifically, this is the age of video. From YouTube to Instagram to TikTok, consumers just can’t get enough. Video is a...

Get More Leads: Use Real Estate Testimonials
You can “toot your own horn” until you’re blue in the face. But that may not be the most compelling way to get more clients. Remember – You’re not the only one who can promote your business. And in the eyes of some of your prospects, you may not even be the most...

114 Real Estate Hashtags for 2023 Lead Generation
In case this whole concept is new to you, let’s start with the basics. Hashtags are comprised of a “hash” (the # symbol) and a “tag” (keywords and phrases) that together tell a social media platform how to categorize a post. For example, let’s say you wanted to use...

9 Simple Real Estate Lead Generation Ideas
You got this! Even though it might seem impossible at times, you can indeed fill your pipeline with buyer and seller leads without overthinking it. And with this list of the simplest real estate lead generation ideas, you can even get started today. What We Mean By...