800.978.5174
Market Leader Blog
News, tips and best practices for real estate professionals
The Realtor Email Signature Checklist (+ Examples!)
Agents often think they send two kinds of emails. There are everyday-business emails. And then there are marketing emails. That may be true in a sense. But with an effective Realtor email signature, every email you send becomes an opportunity to promote yourself, your...
20 Best Real Estate Marketing Ideas for 2023
Ask any top-performing agent how they generate leads and they’ll probably say something like this… Lead generation takes time and effort. What “works” now might not work later. There isn’t a “magic bullet” that can guarantee success. So, instead of repeating the same...
Best Social Media Platforms for Real Estate (+ How To Use Them To Generate Leads)
Social media can be an effective lead generation tool, but it can be equally effective as a time-waster. Even if you’re using the best social media platforms for real estate marketing, you could still end up spending too much time throwing ideas against the wall,...
SOI (Sphere of Influence) Real Estate Marketing
What Is SOI in Real Estate Terms? Merriam-Webster defines “sphere of influence” (SOI) as “a territorial area within which the political influence or the interests of one nation are held to be more or less paramount”. But that’s obviously not what the term means for...
Market Leader: A 2023 Tech100 Real Estate Winner
For the second consecutive year, Market Leader won a spot on HousingWire’s Tech100 list for 2023. It’s truly an honor to have received this recognition, and it’s a testament to our dedication to excellence. HousingWire, a leading and highly regarded news source for...
5 Real Estate Movies & the Lessons They Teach
Don’t worry – You can still watch real estate movies just for fun. Not everything has to be a learning opportunity. Agents tend to have such busy schedules that sometimes the best thing you can do to avoid burnout is watch a movie. But hey, there’s nothing wrong with...
The Best Listing Presentation Guide for 2023
For some high-pressure situations in real estate, it’s best to relax and rely on your instincts and experience to carry you through to success. This is not one of those situations. The listing presentation is extremely important, and mastery of it doesn’t come...
Cost-effective Curb Appeal Ideas (& How To Bring Them Up in Conversation)
Believe it or not, helping your clients come up with curb appeal ideas is actually a very important part of your role. The size of your commission income could be at stake. What Is Curb Appeal in Real Estate? "Curb appeal" refers to the aesthetic attractiveness of a...
How To Generate Leads With Real Estate Mailers
If sending real estate mailers is part of your marketing strategy, you’ve got the right idea. It’s definitely an effective way to generate buyer and seller leads. According to a recent report from the Association of National Advertisers, direct mail offered marketers...
The Ultimate List of Open House Ideas for 2023
To host an effective open house, stay focused on the three main functions it serves: 1. Generate leads 2. Promote your brand 3. Sell the listing Everything you do before, during, and after should revolve around those primary purposes. When you’ve seen positive results...
Need help contacting leads? Get 40 FREE text message templates designed to actually get responses!