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Market Leader Blog
News, tips and best practices for real estate professionals
Should You Buy Real Estate Leads in 2026?
Is now the right time to buy real estate leads? The current housing market is showing signs of stabilization. But it’s still highly unpredictable. What’s new, right? Unpredictability is often among the only things that are predictable in real estate. That said, “yes”...
7 Mike Ferry Scripts & Why They Still Work in 2026
“If you were going to hire a doctor to perform surgery, would you hire someone who does it now and then? Or would you hire the doctor who’s done it day in and day out for years?” That’s a Mike Ferry line. Not only is it a compelling deal-closer, but it’s also a great...
Real Estate Mailers That Work in 2026
If sending real estate mailers is part of your marketing strategy, you’ve got the right idea. It’s definitely an effective way to generate buyer and seller leads. According to a recent report from the Association of National Advertisers, direct mail offered marketers...
How To Find the Best Real Estate CRM of 2026
Using the best real estate CRM is no longer a luxury. It’s essential. Only those who stay connected to their database will overcome the current challenges and end up thriving on the other side. Lead generation is important, but it won’t impact your commission income...
10 Best Ways To Find Motivated Sellers in 2026
As the market shifts, so should your lead generation strategies. What does that mean for the dry times? Among other things, it means you need to know how to find motivated sellers. What Are “Motivated Sellers”? Motivated sellers are homeowners who are ready and...
The Best Real Estate Marketing Plan for 2026
Top-performing agents know how to develop and implement effective plans for growing their business. Maybe you’re on your way to “top-performer” status, but you don’t have a great plan for getting more clients and increasing your gross commission income. Or maybe you...
Circle Prospecting in Real Estate: A Simple Guide To Generating Leads Around Your Listings
Introduction to Circle Prospecting Circle prospecting is a powerful strategy that real estate agents use to generate leads. It's simple: you focus on homeowners near recently sold or newly listed properties. Why does this work? Because local real estate activity...
Best Real Estate Systems To Have in 2026
Top-performing real estate agents may be lucky. But as the saying goes, “luck is what happens when preparedness meets opportunity.” So if you want to take your business to the next level, you may want to consider… 1) increasing the number of opportunities you get,...
The 2026 Guide to Real Estate Agent Branding
There are approximately three million licensed real estate agents in the U.S. And at the same time, housing inventory is down to around half its normal levels. More agents plus low inventory equals high competition. What does this mean for you? It means now is the...
Best Podcast for Real Estate Agents in 2026
Podcasts can either help you grow your expertise, keep your attention focused on your craft, and entertain all at the same time. Or they can simply add to the noise of your already-hectic day. To name the best podcast for real estate agents is a highly subjective...
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