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Market Leader Blog
News, tips and best practices for real estate professionals
How To Create Effective Real Estate Business Cards
Aren’t business cards just small pieces of paper that share contact information from one person to another? They certainly can be (and often are) just that. No problem there. Except that you can do the same thing much quicker using your phone. So for today’s agents,...
How To Get Great (vs Good) Listing Photos
The quality of smartphone cameras continues to improve year after year. And virtually every agent carries one around in their back pocket. So the question of whether you can take “good” listing photos is no longer relevant. Of course you can. And you can do it on your...
37 Ideas for Real Estate Social Media Posts
Leveraging the power of social media marketing can be an effective way to generate leads. But surprisingly, a recent NAR study revealed that 29 percent of REALTORS® don’t use social media for their business at all. One reason could be that coming up with ideas for...
Send “Just Sold” Postcards To Generate Leads
Any agent can send “just sold” postcards. It’s about as simple as it sounds. But to implement them in a way that will actually generate seller leads requires some skill. Top-performing agents who’ve figured out how to reach consumers through direct mail marketing can...
8 Best Practices for Real Estate Cold Calling
After learning some best practices, your new perspective on cold calling may surprise you. It gets a bad rap. But if you know what you’re doing, it’s less intimidating and more productive. Regardless of what you’ve heard or imagined, real estate cold calling can still...
Real Estate Networking Best Practices
The first thing to understand about real estate networking (as opposed to networking in any other sense) is that its primary purpose is to generate leads so you can grow your business. It’s not that schmoozing, meeting new people, making new connections, or exchanging...
4 Real Estate Listing Description Examples + Best Practices for Writing Them
Pictures can say a thousand words, but they can’t say everything. At some point, the power of language has to take over. The best real estate listing description examples you can find will all have one thing in common: they’ll all have compelling marketing copy that...
Funny Real Estate Meme Roundup
Everyone who has access to the internet has been delighted by memes at some point. But your average Realtor might be surprised to learn that memes are about more than just cheeseburger-loving cats and goofy dogs—there's no shortage of funny real estate memes, too....
How Much Is Referral Commission for Real Estate Agents?
To put the bottom line at the top, referral commission for real estate agents is approximately 25% of the gross commission from the applicable side of the transaction. Why “approximately”? Because there isn’t a standard rate for referral fees (and therefore referral...
Get More Listing Leads: 7 Essential Tactics
Generating more listing leads can be extremely difficult. But it’s never impossible. Unless of course… you have a flawed plan. Or worse, no plan at all. If you’ve hit a point in your career where you're only getting buyer leads, it may simply be a matter of refining...