800.978.5174
Market Leader Blog
News, tips and best practices for real estate professionals
What Is a CMA in Real Estate?
What is a CMA in real estate? “CMA” stands for comparative market analysis, and it refers to the process of estimating a property’s value, based on the listing prices and sold prices of similar homes nearby and other data related to the local market. Many agents...
Real Estate Networking Best Practices
The first thing to understand about real estate networking (as opposed to networking in any other sense) is that its primary purpose is to generate leads so you can grow your business. It’s not that schmoozing, meeting new people, making new connections, or exchanging...
4 Real Estate Listing Description Examples + Best Practices for Writing Them
Pictures can say a thousand words, but they can’t say everything. At some point, the power of language has to take over. The best real estate listing description examples you can find will all have one thing in common: they’ll all have compelling marketing copy that...
Funny Real Estate Meme Roundup
Everyone who has access to the internet has been delighted by memes at some point. But your average Realtor might be surprised to learn that memes are about more than just cheeseburger-loving cats and goofy dogs—there's no shortage of funny real estate memes, too....
How Much Is Referral Commission for Real Estate Agents?
To put the bottom line at the top, referral commission for real estate agents is approximately 25% of the gross commission from the applicable side of the transaction. Why “approximately”? Because there isn’t a standard rate for referral fees (and therefore referral...
Get More Listing Leads: 7 Essential Tactics
Generating more listing leads can be extremely difficult. But it’s never impossible. Unless of course… you have a flawed plan. Or worse, no plan at all. If you’ve hit a point in your career where you're only getting buyer leads, it may simply be a matter of refining...
7 Real Estate Voicemail Scripts (Plus Best Practices) That Actually Get Callbacks
The best real estate agents don’t merely leave a message after the beep. They leave a benefit. Chances are, your leads’ voicemail inboxes are overflowing with robocall time-wasters and spam from scammers. You need to differentiate yourself by providing a strong reason...
E-Sign Real Estate Contracts: The Agent’s Guide
Many agents take it for granted now, but having the ability to e-sign real estate contracts is a gift that offers serious advantages. Consumers may see it as a mere convenience. But for agents, the value of e-signature technology is far greater than that. It saves...
Should I Hire a Real Estate Virtual Assistant?
Are administrative tasks stealing your time away from clients or other important items on your ever-growing to-do list? Maybe it’s time to consider hiring a real estate virtual assistant. Most successful business executives, CEOs, and industry leaders get plenty of...
5 Expired Listing Scripts + Responses to Common Seller Objections
Sellers never want to see their listing expire. It’s demoralizing. This is where you can come in—the hero of secon chances, turning what feels like a dead end into a win-win. But in sensitive situations like this, it can be difficult to know what to say and how to say...
Need help contacting leads? Get 47 FREE text message templates designed to actually get responses!