The best real estate agents don’t merely leave a message after the beep. They leave a benefit.
Chances are, your leads’ voicemail inboxes are overflowing with robocall time-wasters and spam from scammers. You need to differentiate yourself by providing a strong reason to call back in order to have any chance of getting a response.
That isn’t to say leaving a voicemail as a real estate agent is pointless. It’s still a highly-effective strategy. It’s just that standing out among the junk now requires a bit of technique and a dash of finesse. That’s where these scripts and best practices come in.
Real Estate Voicemail Scripts
New Buyer Lead Who Requested Listing Information Via Your Website
New Seller Lead Who Requested Listing Information Via Your Website
New Buyer Lead from a Listing Portal
Owner of an Expired Listing
Warming up Old Buyer Lead
Warming up Old Seller Lead
Best Practices for Leaving Voicemails
Anyone can leave a voicemail. But to nail it like an expert agent and consistently get a response from your leads, there are many techniques you have to follow every time you leave a message.
Prepare Like a Pro
- Do your research. Calling a new or old lead can feel nerve-racking, but even just a little bit of preparation is all it takes to provide the confidence you need to succeed. Make sure you have all of the relevant details about your lead close at hand so you can be ready to bring your best, whether they pick up or not.
- Get ready. The best way to avoid sputtering a scattered, rambling message is simply to stop and center yourself. Pause for a moment to ensure you’re in the right headspace to leave an outstanding message that’s bursting with significance. And do what you need to do to feel energized so that you can convey enthusiasm.
- Clear your throat and prepare your voice so you don’t ruin a good script by performing it with that raspy, I-just-woke-up sound. How? Rattle off some tricky tongue twisters or run through some vocal warmups.
Leave an Unignorable Voicemail
- Always leave a voicemail. Why? Two main reasons. First, your prospect or lead needs to connect you with your number so they can call you back or know it’s you when you try again. Most of us ignore calls from numbers we don’t know. And second, reaching the inbox presents a golden opportunity for you to introduce yourself and establish your brand and personality. Every point of contact—even one as small as a voicemail message—is a chance to plant a seed that one day may result in a commission check.
- Follow a script. The goal isn’t to sound like a robot. A well-structured script is actually meant to do the opposite—it’s meant to help you sound like you. That’s why it’s important to adapt your scripts to match your brand voice. Memorize them. Record yourself or ask a friend to help you practice to ensure you sound natural while working through the script.
- Be relational, not salesy. No one wants to feel like they’re being used to boost your bottom line. So be friendly and provide value. Demonstrate that you actually care about them as a person.
- Sound confident, not desperate. This too is a turn-off for many prospects. Establish trust immediately and make sure they feel like you’re the service-oriented expert who can provide what they need.
- Express enthusiasm. (Without overdoing it.) Your prospect will often reciprocate your tone. So avoid speaking with a monotone, drab, and lifeless voice. If you’re cheerful, excited, and energetic, they’ll feel that and respond likewise. That alone is attractive. Make it easy for them to get excited with you.
- Speak slowly and clearly. Articulation is important. A muddled message is a useless message, and words spoken too quickly get lost. This is where nerves can really mess things up. So breathe. Slow down. And make your points shine with crystal clarity. What’s the right pace? According to research conducted by VirtualSpeech, a widely-recognized speech training organization, conversational speech falls between 120 to 150 words per minute. Have you ever tested yourself to see if you’re leaving a voicemail at an appropriately-conversational pace? Try it and find out!