Market Leader Blog
News, tips and best practices for real estate professionals

Where To Find Real Estate Leads (for New Agents)
It takes time for new agents to find more people to talk to about real estate. Whether you’re starting out or starting over, that can be frustrating. But after this article, you’ll have eleven tried-and-true lead generation ideas to jumpstart success. Jump to a...

How To Create an Effective Open House Sign-In Sheet
Hosting an open house is one of the best ways to… waste your time. But it can also be a highly effective way to capture leads. What’s the number one way to ensure it’ll be the latter? Use an effective open house sign-in sheet. If you want to know more about how to do...

Best Real Estate Photography Tips for Newer Agents
The goal isn’t to have nice pictures. Ultimately, it’s to sell a home. And having a collection of listing photos that capture the imagination of your ideal buyers can help you do that. By following the real estate photography tips found in this article, you can get...

Create a Real Estate Business Plan for 2025
There are two ways to approach this. You could create a real estate business plan to avoid failure. Many agents go that route and find some level of success. There’s nothing wrong with that. But there’s another way. You could create a business plan, not just because...

How To Find the Best Dialer for Real Estate
Using dialers for real estate lead generation and lead follow-up is all about saving time. And so is this article. We’ve done the research for you so you can cut straight to the decision-making part and get back to building relationships and closing more deals....

How To Get a Real Estate Broker Sponsorship
You’re not alone if you feel like everything about getting a real estate broker sponsorship is confusing. It can be complicated. But after this article, you’ll have the clarity you need to take the best next steps. Read on if you want… A simplified checklist to...

Beginner’s Guide to Real Estate Agent Goals
It’s often said that goals are like a “roadmap to success.” They can be, but… What if your “map” leads you astray? And what if your “successes” don’t match your dreams? Here’s the point – You need to set the right goals in the right way so that your business ends up...

The 14 Best Real Estate Social Media Accounts To Follow NOW
Perhaps the best thing about using social media as a real estate professional is that it helps you do multiple things at once. It allows you to… engage with your audience build your network drive traffic to your site generate buyer and seller leads learn from experts...

How To Get Seller Leads in a Low-Inventory Market
Chasing down seller leads in this era of squeaky-tight inventories is far from easy, but it’s not impossible. With these lead generation techniques, not only will you generate seller leads but you’ll be stocking your pipeline for seasons to come.

The Ultimate Guide to Facebook Ads for Real Estate Agents
Facebook can be a bountiful source of new clients. But only if you know how to create and optimize ads. Because unfortunately, creating high-ROI Facebook ads for real estate agents is hard. Unless you know what you’re doing, you’ll waste your budget generating few (if...