by Andy Fulton | Nov 19, 2013 | Marketing
Thanks to recent changes made by the Craigslist staff, it is no longer possible for real estate agents to post “enhanced listings” there. This is big news for the real estate industry, as Craigslist’s enhanced listings were a popular and effective way for real estate...
by Alyssa Nardozza | Oct 23, 2013 | Marketing
Ever wonder how Google makes so much money when it doesn’t seem to charge it’s users for anything? The answer is Google Adwords. Advertising made Google over $43 billion in 2012. That is over $100 million in search advertising and 237.9 million Google ad clicks each...
by Alyssa Nardozza | Sep 11, 2013 | Marketing
According to recent data from the National Association of Realtors®, 90 percent of homebuyers start their search online. It is thus vital for agents to have an online presence if they want to catch homebuyers when they first start searching! Online advertising is a...
by Shannon O'Brien | Aug 9, 2013 | Marketing
A lot of agents attempt to position themselves as a neighborhood expert just by claiming to be one. To fill this real estate niche effectively, however, requires more than a statement on your business card or a line of text on your website. Let’s take a look at some...
by Market Leader Team | Jul 9, 2013 | Marketing, Training & Education
With email marketing that can be sent with the click of a button, lightning-fast social media tools, and the myriad other ways to generate leads online, is print marketing a thing of the past? Not so fast. Although print marketing is undoubtedly more expensive than...
by Shannon O'Brien | Jun 21, 2013 | Marketing
You’ve just taken your first million-dollar-plus listing. After celebrating your victory over the area’s top luxury agent, reality will no doubt begin to set in. If you don’t know the first thing about marketing high-end properties, you may wonder what you’ve gotten...
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