![How to Write Targeted Listing Descriptions [That Sell] in 2020](https://www.marketleader.com/wp-content/uploads/2020/01/dining-and-living-area-inside-modern-home.jpg)
by Shannon O'Brien | Jan 28, 2020 | Real Estate Discussion
Which came first, the listing description or the target buyer? In 2013, we explored the real estate listing description. In that blog post we suggested that you “paint a picture” of the home with your words. While we think that’s still a good idea, the short attention...
by Shannon O'Brien | Jul 25, 2019 | Branding, Marketing
You know all that stuff you want potential clients to know about you? How easy you are to work with, how experienced and knowledgeable you are and how you saved a particular transaction? You can, as many agents do, create a space on your website to list all of that....
by Shannon O'Brien | Jun 25, 2019 | Real Estate Discussion, Real Estate Trends
After decades of coasting along relatively comfortably, the real estate industry is facing an onslaught of disruptors. It started with the listing portals – Zillow, Trulia and the others. In the beginning, they were primarily lead generators (and lead sellers) and...
by Shannon O'Brien | Jun 5, 2019 | Real Estate Discussion, Training & Education
Holes in Real Estate Training And How to Fill Them If you consider your continuing education courses to be “real estate training,” you’re missing an amazing opportunity to increase your knowledge of real estate and, thus, increase your market share. Yes, CE courses...
by Shannon O'Brien | May 22, 2019 | Business Management, Real Estate Discussion
5 common time and resource wasters that hurt your real estate business You know those days where you just can’t motivate yourself to be productive? Those days when Facebook or your favorite movie or video game screams louder than the pile of work in front of you? I...
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