by Shannon O'Brien | Jun 30, 2022 | Business Management
If there is one thing real estate agents dislike, it’s parting with money. Low or no cost approaches are thus highly treasured, such as the use of social media as a marketing tool and the heavy reliance on do-it-yourself photography. There’s nothing wrong with being...
by Shannon O'Brien | Mar 7, 2022 | Lead Generation & Nurturing
There are two types of community involvement that real estate agents typically gravitate toward. First, there are the agencies and individual agents that give money to a cause and consider it “community involvement.” Their websites typically boast that they’ll give...
by Shannon O'Brien | Feb 8, 2022 | Real Estate Discussion
When was the last time you took some time off? Since most real estate agents rarely take vacation time, you probably can’t remember. If you’re feeling chained to your client list and think it’s impossible for you to take a vacation, think again. The world—and your...
by Shannon O'Brien | Jul 25, 2019 | Branding, Marketing
You know all that stuff you want potential clients to know about you? How easy you are to work with, how experienced and knowledgeable you are and how you saved a particular transaction? You can, as many agents do, create a space on your website to list all of that....
by Shannon O'Brien | Jun 25, 2019 | Real Estate Discussion, Real Estate Trends
After decades of coasting along relatively comfortably, the real estate industry is facing an onslaught of disruptors. It started with the listing portals – Zillow, Trulia and the others. In the beginning, they were primarily lead generators (and lead sellers) and...