by Shannon O'Brien | Jan 28, 2019 | Branding, Marketing, Real Estate Trends
OK, who is the wise guy (or gal) who first suggested that folding your arms for your real estate business card photo is cool? We don’t know for sure, but it seems like nine out of 10 agents have chosen this pose. It’s a particularly curious practice in a business...
by Shannon O'Brien | Dec 28, 2018 | Real Estate Discussion
Real Estate Continuing Education – it’s not just for license renewal. Yes, “continuing education” is the term we use for what we have to do to keep our licenses. While requirements differ across states, we’ll typically have to take courses in agency, ethics and...
by Shannon O'Brien | Dec 18, 2018 | Marketing, Real Estate Trends
Enhance Curb Appeal to Reel Buyers in When you pull up to the curb in front of a listing only to have your buyers ask you to drive on, you’ll understand, instantly, the power of curb appeal (or lack thereof). Attractiveness sells, whether it’s a car, a pair of shoes...
by Shannon O'Brien | Nov 27, 2018 | Business Management, Guides, Lead Generation & Nurturing, Marketing
Remember when you had a boss? He or she was the one stuck with the strategic parts of the business – like revisiting and tweaking the business plan and creating an annual marketing plan. In case you haven’t noticed, you no longer have a boss. So, the strategic stuff...
by Shannon O'Brien | Nov 15, 2018 | Real Estate Discussion
Real Estate Business Plans: Boring but Necessary I think it’s safe to say that most agents have at least a vague notion of where they’d like to be by the end of 2018. Whether you measure milestones in deals closed, money made or number of days off you’ll be able to...
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