by Shannon O'Brien | Sep 10, 2018 | Business Management, Lead Generation & Nurturing
Trophy hunting is not an effective real estate lead-generation strategy I have a friend who owns a retail store. She spends a ton of money on advertising to get people in the door of her shop. What if I told you that every time someone walked through that door, she...
by Shannon O'Brien | Aug 12, 2018 | Branding, Real Estate Discussion
Real estate agents: Win the hearts of your community – and clients. It’s not easy to stand out among the crowd of other agents, which is why so many agents choose to go the overtly-self-promotional route. This, by the way, does nothing to endear anyone to them....
by Shannon O'Brien | Dec 11, 2017 | Marketing
Don’t do open houses? Maybe you should reconsider. More than half of real estate agents surveyed by RISMedia say that open houses are a waste of time. Which, to us, means that more than half of real estate agents either haven’t a clue as to how to hold an effective...
by Shannon O'Brien | Nov 21, 2017 | Lead Generation & Nurturing, Real Estate Discussion
“And how long have you lived at this address?” Even those of us who are no longer active in day-to-day real estate cold calling recognize and probably remember, verbatim, Mike Ferry’s cold-calling scripts and best practices. It’s when you would hit, “If you were to...
by Shannon O'Brien | Nov 6, 2017 | Real Estate Discussion
“Hottest.” It’s a vague term, isn’t it? When describing real estate markets does it mean those with the highest prices? Quickest sales period? Most closed sales? Judging by what we find on the internet, it can mean any of these. So, we’ve decided to stick with the...
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