by Shannon O'Brien | Mar 30, 2019 | Branding, Marketing, Real Estate Discussion
How to utilize real estate mailers in 2019 While never completely “dead,” direct mail real estate marketing is seeing a resurgence. Experts chalk it up to the overuse of email marketing, but direct mail outperforms most digital marketing tactics, according to the...
by Shannon O'Brien | Jan 28, 2019 | Branding, Marketing, Real Estate Trends
OK, who is the wise guy (or gal) who first suggested that folding your arms for your real estate business card photo is cool? We don’t know for sure, but it seems like nine out of 10 agents have chosen this pose. It’s a particularly curious practice in a business...
by Shannon O'Brien | Dec 28, 2018 | Real Estate Discussion
Real Estate Continuing Education – it’s not just for license renewal. Yes, “continuing education” is the term we use for what we have to do to keep our licenses. While requirements differ across states, we’ll typically have to take courses in agency, ethics and...
by Shannon O'Brien | Dec 18, 2018 | Marketing, Real Estate Trends
Enhance Curb Appeal to Reel Buyers in When you pull up to the curb in front of a listing only to have your buyers ask you to drive on, you’ll understand, instantly, the power of curb appeal (or lack thereof). Attractiveness sells, whether it’s a car, a pair of shoes...
by Shannon O'Brien | Nov 27, 2018 | Business Management, Guides, Lead Generation & Nurturing, Marketing
Remember when you had a boss? He or she was the one stuck with the strategic parts of the business – like revisiting and tweaking the business plan and creating an annual marketing plan. In case you haven’t noticed, you no longer have a boss. So, the strategic stuff...
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