by Shannon O'Brien | Nov 27, 2018 | Business Management, Guides, Lead Generation & Nurturing, Marketing
Remember when you had a boss? He or she was the one stuck with the strategic parts of the business – like revisiting and tweaking the business plan and creating an annual marketing plan. In case you haven’t noticed, you no longer have a boss. So, the strategic stuff...
by Shannon O'Brien | Nov 15, 2018 | Real Estate Discussion
Real Estate Business Plans: Boring but Necessary I think it’s safe to say that most agents have at least a vague notion of where they’d like to be by the end of 2018. Whether you measure milestones in deals closed, money made or number of days off you’ll be able to...
by Shannon O'Brien | Oct 24, 2018 | Business Management, Real Estate Discussion
Are you one of those real estate agents who try to generate leads, market your business, market your listings, keep up with past clients and wear all the other hats in your business – simultaneously – while trying to also help your clients, be with your family, take...
by Shannon O'Brien | Sep 10, 2018 | Business Management, Lead Generation & Nurturing
Trophy hunting is not an effective real estate lead-generation strategy I have a friend who owns a retail store. She spends a ton of money on advertising to get people in the door of her shop. What if I told you that every time someone walked through that door, she...
by Shannon O'Brien | Aug 12, 2018 | Branding, Real Estate Discussion
Real estate agents: Win the hearts of your community – and clients. It’s not easy to stand out among the crowd of other agents, which is why so many agents choose to go the overtly-self-promotional route. This, by the way, does nothing to endear anyone to them....
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