by Shannon O'Brien | Jun 25, 2019 | Real Estate Discussion, Real Estate Trends
After decades of coasting along relatively comfortably, the real estate industry is facing an onslaught of disruptors. It started with the listing portals – Zillow, Trulia and the others. In the beginning, they were primarily lead generators (and lead sellers) and...
by Shannon O'Brien | Jun 5, 2019 | Real Estate Discussion, Training & Education
Holes in Real Estate Training And How to Fill Them If you consider your continuing education courses to be “real estate training,” you’re missing an amazing opportunity to increase your knowledge of real estate and, thus, increase your market share. Yes, CE courses...
by Shannon O'Brien | May 22, 2019 | Business Management, Real Estate Discussion
5 common time and resource wasters that hurt your real estate business You know those days where you just can’t motivate yourself to be productive? Those days when Facebook or your favorite movie or video game screams louder than the pile of work in front of you? I...
by Shannon O'Brien | May 1, 2019 | Branding, Marketing
A Simple Guide to Real Estate Yard Signs Are your real estate signs working as hard as they should? Did you know that there is a “Standard Alphabets for Highway Signs” book? And, who knew that there exists in the U.S. the Foundation for the Advancement of the...
by Shannon O'Brien | Mar 30, 2019 | Branding, Marketing, Real Estate Discussion
How to utilize real estate mailers in 2019 While never completely “dead,” direct mail real estate marketing is seeing a resurgence. Experts chalk it up to the overuse of email marketing, but direct mail outperforms most digital marketing tactics, according to the...
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