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Real Estate Yard Signs: What, Where, and Why

Real Estate Yard Signs: What, Where, and Why

by Shannon O'Brien | May 1, 2019 | Branding, Marketing

A Simple Guide to Real Estate Yard Signs   Are your real estate signs working as hard as they should? Did you know that there is a “Standard Alphabets for Highway Signs” book? And, who knew that there exists in the U.S. the Foundation for the Advancement of the...
Real Estate Mailers: Using Direct Mail to Stand Out

Real Estate Mailers: Using Direct Mail to Stand Out

by Shannon O'Brien | Mar 30, 2019 | Branding, Marketing, Real Estate Discussion

How to utilize real estate mailers in 2019 While never completely “dead,” direct mail real estate marketing is seeing a resurgence. Experts chalk it up to the overuse of email marketing, but direct mail outperforms most digital marketing tactics, according to the...
Real Estate Business Card Tips for Agents

Real Estate Business Card Tips for Agents

by Shannon O'Brien | Jan 28, 2019 | Branding, Marketing, Real Estate Trends

OK, who is the wise guy (or gal) who first suggested that folding your arms for your real estate business card photo is cool? We don’t know for sure, but it seems like nine out of 10 agents have chosen this pose. It’s a particularly curious practice in a business...
Real Estate Continuing Education – Beyond License Renewals

Real Estate Continuing Education – Beyond License Renewals

by Shannon O'Brien | Dec 28, 2018 | Real Estate Discussion

Real Estate Continuing Education – it’s not just for license renewal. Yes, “continuing education” is the term we use for what we have to do to keep our licenses. While requirements differ across states, we’ll typically have to take courses in agency, ethics and...
Time Tested Ways to Enhance Curb Appeal

Time Tested Ways to Enhance Curb Appeal

by Shannon O'Brien | Dec 18, 2018 | Marketing, Real Estate Trends

Enhance Curb Appeal to Reel Buyers in When you pull up to the curb in front of a listing only to have your buyers ask you to drive on, you’ll understand, instantly, the power of curb appeal (or lack thereof). Attractiveness sells, whether it’s a car, a pair of shoes...
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