by Shannon O'Brien | Nov 1, 2017 | Branding, Real Estate Trends, Social Media
Make 2018 the Year You Leverage Social Proof You have tons of experience. You offer stellar customer service. You’ve developed a killer website. Even your branding is cool. Guess what? It’s not enough. Not in 2018. Like this year’s, next year’s clients want proof...
by Shannon O'Brien | Sep 19, 2017 | Marketing, Real Estate Trends
This is the first article in a new series highlighting 2018 real estate trends. Judging by the scarcity of 2018 housing market forecasts, it’s safe to say that many feel it’s a bit early to be thinking about next year. We beg to differ. You’re just a few months away...
by Shannon O'Brien | Sep 11, 2017 | Real Estate Discussion
Revisiting the Closing Gift Debate To give, or not to give? That is the question that’s been debated in real estate circles since the first agent handed her client a refrigerator magnet at closing. The concept of closing gifts is unique to the real estate industry –...
by Shannon O'Brien | Aug 30, 2017 | Real Estate Discussion
Chasing down seller leads in this era of squeaky-tight inventories is far from easy, but it’s not impossible. Housing industry experts are placing the low inventory problem squarely on the shoulders of baby boomers. “By not downsizing, baby boomers help clog up the...
by Shannon O'Brien | Aug 23, 2017 | Real Estate Discussion
Tom Ferry tells us that 87 percent of agents leave the industry within the first five years of getting their real estate license. Others put that figure near 95 percent. Suffice to say, most new agents quit during the early years of their practice. Why is the...
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