Real Estate Trends | Market Leader

iBuyer: What Does it Mean for Real Estate Agents?

by Shannon O'Brien | Jun 25, 2019 | Real Estate Discussion, Real Estate Trends

After decades of coasting along relatively comfortably, the real estate industry is facing an onslaught of disruptors. It started with the listing portals – Zillow, Trulia and the others. In the beginning, they were primarily lead generators (and lead sellers) and...

Mortgage Rates Are Climbing – Call Your Prospects Now. Here’s How.

by Market Leader Team | Mar 1, 2018 | Real Estate Trends

Now’s a great time to call your prospects and tell them to lock in a good mortgage rate. It’s been a nice run of rock bottom interest rates, but mortgage rates are on the rise once again. Rates have gone up substantially just since the first of the year, buoyed...

2018 Real Estate Trends: Social Proof

by Shannon O'Brien | Nov 1, 2017 | Branding, Real Estate Trends, Social Media

Make 2018 the Year You Leverage Social Proof You have tons of experience. You offer stellar customer service. You’ve developed a killer website. Even your branding is cool. Guess what? It’s not enough. Not in 2018. Like this year’s, next year’s clients want proof...

2018 Real Estate Trends: Where to Invest Your Tech Dollars

by Market Leader Team | Oct 22, 2017 | Real Estate Trends

As real estate technology advances, knowing where to invest your tech dollars can seem like an elusive quest. We’ve researched emerging trends and just how important they will be to real estate professionals approaching the new year. Manage and nurture your...

2018 Real Estate Trends: Insight Reigns King

by Market Leader Team | Oct 10, 2017 | Marketing, Real Estate Trends

Content has long been an integral part of any successful marketing strategy. However necessary, there are likely hundreds of thousands of results that populate when searching any given real estate keyword. This is where insight comes in: if you want your content to...

2018 Real Estate Trends: Boomerang Buyers

by Shannon O'Brien | Sep 19, 2017 | Marketing, Real Estate Trends

This is the first article in a new series highlighting 2018 real estate trends. Judging by the scarcity of 2018 housing market forecasts, it’s safe to say that many feel it’s a bit early to be thinking about next year. We beg to differ. You’re just a few months away...