by Shannon O'Brien | Mar 5, 2014 | Marketing
There was a long period when the real estate industry stubbornly refused to change with the times. Agents and brokers had to be dragged – kicking and screaming – into the age of technology. They faced a steep learning curve and scaled it admirably. Today, agents are...
by Shannon O'Brien | Feb 25, 2014 | Marketing
“If you want a 100 percent open rate, send one email to your mother,” says Dela Quist, CEO of Alchemy Worx. If you just want to improve your real estate newsletter’s open rate, on the other hand, create better subject lines. Think about your favorite...
by Andy Fulton | Feb 11, 2014 | Marketing
Having trouble connecting with Millennial homebuyers? This graphic may be just the thing you need to get your marketing efforts on their level. “I Can Haz Real Estate” gives Millennials and other aspiring homebuyers who are Internet-savvy a highly simplified version...
by Shannon O'Brien | Jan 23, 2014 | Marketing
Here we are in the new year, and if you’re anything like a lot of agents, you’re still not finished with your 2014 business plan. Because business plans are not one of Shakespeare’s “ever fixed marks,” and it’s perfectly acceptable to tweak them throughout the year,...
by Shannon O'Brien | Dec 12, 2013 | Marketing
Whether you’ve decided to make working with first-time buyers your niche or you just need to diversify your funnel, you’ll find no shortage of potential clients. Proof: Every homeowner was at one time a first-time buyer. Where to Find First-Time Buyers Finding any...
by Guest Contributor | Dec 4, 2013 | Marketing
One of the major goals of any social media strategy is to get more visitors to your website. It is a long process, often referred to as the tortoise of marketing (slow and steady wins the race!), because you have to take the time to grow your follower base and build a...
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