by Shannon O'Brien | Jun 13, 2013 | Marketing
Quick: Name two services only an agent can offer a real estate consumer. If you said, “helping buyers find a house and marketing listings,” you’re correct. But you’re also selling yourself short. There are a multitude of small details that you take care of for your...
by Shannon O'Brien | May 17, 2013 | Marketing
When you list, you last, or so the old saying goes. How, then is an agent expected to last when finding a homeowner who wants to list is like trying to find Waldo? That’s the question on the top of agents’ minds nationwide. Forbes real estate writer Morgan Brennan...
by Shannon O'Brien | Jan 30, 2013 | Marketing
There is nothing worse than dropping a lead only to find that shortly thereafter that lead bought or sold a property with another agent. That smack upside the head tells you that it’s time to invest in a system. It’s all about lead management. It doesn’t do you any...
by Shannon O'Brien | Dec 5, 2012 | Marketing
When I was a baby real estate agent my broker gave me a statistic. After almost 20 years, I’ve forgotten its specifics, but it went something like this: “For every home that goes on the market, another two homeowners on that same street will decide to sell.” Ah, I...
by Market Leader Team | Oct 29, 2012 | Marketing
With a two-year-old and an eight-week-old at home, it’s not often that I get a chance to kick back and watch a little television. However, last Friday I was fortunate enough to get a couple of hours to zone out in front of the tube. I caught a show on the Travel...
by Market Leader Team | May 22, 2012 | Marketing, Training & Education, Websites
Have you heard any of these phrases before? Online customers are fickle. They are only interested in finding the very lowest price. Today’s consumers want instant gratification. They’re not interested in quality, just quantity. It’s hard to keep in touch with...
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