Branding | Market Leader

The Best Real Estate Marketing Plan for 2026

by Market Leader Team | Nov 26, 2025 | Branding, Business Management, Guides, Marketing

Top-performing agents know how to develop and implement effective plans for growing their business. Maybe you’re on your way to “top-performer” status, but you don’t have a great plan for getting more clients and increasing your gross commission income. Or maybe you...

The 2026 Guide to Real Estate Agent Branding

by Market Leader Team | Nov 20, 2025 | Branding, Business Management, Marketing

There are approximately three million licensed real estate agents in the U.S. And at the same time, housing inventory is down to around half its normal levels. More agents plus low inventory equals high competition. What does this mean for you? It means now is the...

Create a Real Estate Business Plan for 2026

by Market Leader Team | Nov 16, 2025 | Branding, Business Management, Guides, Lead Generation & Nurturing, Marketing, Training & Education

There are two ways to approach this. You could create a real estate business plan to avoid failure. Many agents go that route and find some level of success. There’s nothing wrong with that. But there’s another way. You could create a business plan, not just because...

The Best Listing Presentation Guide for 2026

by Market Leader Team | Nov 3, 2025 | Branding, Business Management, Lead Generation & Nurturing, Marketing, Training & Education

For some high-pressure situations in real estate, it’s best to relax and rely on your instincts and experience to carry you through to success. This is not one of those situations. The listing presentation is extremely important, and mastery of it doesn’t come...

The 13 Best Real Estate Thank-You Notes for 2026

by Market Leader Team | Nov 1, 2025 | Branding, Marketing

Some real estate agents think that sending thank-you notes to leads, clients, and past clients is a waste of time. But that’s not true. Here’s why. In real estate, thank-you notes actually have a massive ROI. They don’t take much time to create (especially if you use...

7 Best Real Estate Prospecting Letters for 2026

by Market Leader Team | Oct 30, 2025 | Branding, Lead Generation & Nurturing, Market Leader Tweets, Real Estate Discussion

Snail-mailing real estate prospecting letters is still an effective lead generation strategy. Why? Because it leverages the power of person-to-person communication. And with that comes trust, which is the key ingredient you need to turn leads into clients. Now that...