Business Management | Market Leader

2018 Real Estate Trends: Insight Reigns King

by Market Leader Team | Oct 10, 2017 | Marketing, Real Estate Trends

Content has long been an integral part of any successful marketing strategy. However necessary, there are likely hundreds of thousands of results that populate when searching any given real estate keyword. This is where insight comes in: if you want your content to...

Why Online Real Estate Leads Aren’t for Everyone

by Shara Maurer | Sep 22, 2017 | Business Management, Lead Generation & Nurturing

Have you ever wondered exactly how online real estate leads work and if they’re worth the investment for your business? You’re not alone. The truth is, online leads aren’t for everyone.There are a few types, but all require the same incubation...

2018 Real Estate Trends: Boomerang Buyers

by Shannon O'Brien | Sep 19, 2017 | Marketing, Real Estate Trends

This is the first article in a new series highlighting 2018 real estate trends. Judging by the scarcity of 2018 housing market forecasts, it’s safe to say that many feel it’s a bit early to be thinking about next year. We beg to differ. You’re just a few months away...

The Real Estate Guide to Email Marketing and Automation

by Shara Maurer | Sep 8, 2017 | Business Management, Guides, Marketing, Training & Education

Email marketing and automation might feel like daunting tasks for any real estate agent, but fear not – the two not only go hand in hand, they will make your day-to-day business operations easier while saving you valuable time that allows you to focus on more...

Real Estate Agent: You’re not a Businessman. You’re a Business, Man.

by Shara Maurer | Jul 26, 2017 | Branding, Business Management, Marketing

(Or woman, for political correctness and inclusiveness). How do you view your business as a real estate agent? Think about it – do you invest in yourself the way any other business owner would? Do you tend to the nuances that culminate to create your brand?...

How to Focus on Client Retention in 2015

by Shannon O'Brien | Jan 14, 2015 | Business Management

I know what some of you may be thinking. “Who doesn’t know how to retain clients? It’s not rocket science. It’s common sense and there’s really only one way to do it – keep in touch with them.” However, think about how many agents don’t have a referral base. Maybe...