Year-End Tax Tips for Real Estate Agents

Starting about February, the financial media will be going gangbusters publishing ideas for tax deductions. That’s too late, though, for a lot of things. To take full advantage of tax planning opportunities, you need to take some steps now – prior to December 31st – to claim a deduction on your tax return when filing . . .

Real Estate Tax Tips


Example of a cheesy agent photo.

Real estate agents can display some lemming-esque qualities at times. I know because I used to be one. As soon as one agent does something that proves to be even quasi-successful, it’s rapidly copied until nearly everyone is doing it, and no one can quite remember why. Take selfie video blogs from the car for . . .

Real Estate Tropes


How you know you

I can’t quite place my finger on it, but I’m having suspicions that my husband is secretly pursuing a real estate career. Am I being crazy? – Befuddled in Boise We get this question – and others along the same lines – all the time. It’s time we address the issue of real estate agents . . .

Signs You’re Married to a Real Estate Agent


what real estate agents should and should not do for their listing presentations

I don’t know about you, but listing presentations make me nervous. My palms sweat, my heart races, and if I were a nail-biter, I probably wouldn’t have any left. You’d think that after a few successes agents would lose the listing presentation jitters, but for some of us, they never abate. Some older coaches will . . .

Listing Presentation Tips


tell buyer prospects that buying is still less expensive than renting

Markets go up; markets go down. But when all is said and done, when the fat lady has sung, and it’s all over save for probate lawyers picking over the remains, it is better to be an owner than a renter. While this isn’t exactly counterintuitive, the numbers show that the long-term benefits of owning . . .

Why Buying Is Less Expensive than Renting


home buyers care about backyards yet agents frequently don't address them in listing descriptions

Let’s face it: Many real estate agents aren’t exactly marketing whizzes. From fuzzy photos to typos and grammatical errors in their property descriptions to these listing description deal-killers, agents can do their businesses a disservice by trying to wear too many hats. These problems are understandable – after all, there are no writing, photography or . . .

Spaces Agents Don’t Talk About


Real estate agent and his buyer clients using a tablet

As a real estate agent, you should be spending time calling prospects, meeting with clients, and showing properties. You shouldn’t be spending a ton of time scouring the internet for cool tools, apps and gadgets to help you be more productive. That’s my job! Every so often, we’ll be checking back in with the latest . . .

Tech Tools for Real Estate Agents

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What dogs can teach agents about working in the real estate industry

When you take your dog for a walk, which one of you is in control? Sure, you hold the leash, but who ultimately controls the pace and the length of the stops along the way? The situation is similar to an agent’s relationship with potential real estate clients. Although we like to think we hold . . .

What Dogs Can Teach You About Real Estate


how to ask for and get real estate referral leads

Prospecting is vital. You must prospect every day. But if cold-calling and cold-knocking are your only ways into finding new listings and new buyers, you’re going to burn yourself out – and fast. Eventually, you want to get to the point where most of your calls are to people who already know your name, what . . .

Asking for Referrals


Are local and industry conferences and conventions worth real estate agents time?

Every year, there are more real estate industry conventions and conferences than any one agent can possibly attend. Then, there are the local networking events, such as chamber mixers and community events that can be used (subtly) to network. All of these events can quickly fill up a real estate agent’s calendar, so it’s important . . .

Real Estate Conferences and Conventions