We’ve all heard that networking is an essential aspect of strong business development. What many in the real estate industry don’t seem to get, however, is that networking’s sole aim is to grow and promote your business. Looked at through that lens, the value of networking for real estate agents lies in hanging out with . . .
Networking With Other Agents
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Economists at Fannie Mae expect that the sale of new and existing homes will increase by more than 4 percent this year, and purchase loan originations are expected to improve by more than 15 percent, according to the Mortgage Bankers Association. While that’s certainly good news for real estate agents, it doesn’t mean the housing . . .
Budgeting Tips for Real Estate Professionals
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When you list, you last, or so the old saying goes. How, then is an agent expected to last when finding a homeowner who wants to list is like trying to find Waldo? That’s the question on the top of agents’ minds nationwide. Forbes real estate writer Morgan Brennan tells us that buyer interest is . . .
Cost-Effective Marketing Tips
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Have you ever noticed that most of the people who advise real estate agents to give great customer service fail to explain how to do so? It’s easy to understand what constitutes great customer service in a restaurant or a department store. It’s easy to get the concept when you’re on the receiving end of . . .
How to Provide Great Customer Service
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Market Leader is Being Acquired by Trulia Today is an exciting day for the team here at Market Leader. Today, it was announced that Market Leader is being acquired by Trulia. Market Leader, as anyone reading this post on our blog would probably know, is the leading provider of Internet based customer relationship management & . . .
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The lifeline of any real estate practice is its pipeline. That concept is drilled into every new agent, with the admonition that the agent begins filling it with friends and family. What happens, then, when an established agent moves to a new city or state with no friends and no family in the area to . . .
Relocating Your Real Estate Business
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Just when you get the hang of Facebook, Twitter and the rest of the current crop of social media sites, technology up and changes again. While we’ve known for some time that YouTube is enormously popular, other forms of so-called “visual social media” are about to catch up, according to the REDominance blog. Pinterest, a . . .
Pinterest and Visual Social Media
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Hello, everyone. My name is Andy Fulton, and I work as a community manager for Market Leader. Two of my primary duties are to manage the social media and search engine optimization (SEO) efforts for RealEstate.com, one of Market Leader’s consumer-oriented sites. I have spent the last two and a half years working on social . . .
Content Formatting and Twitter
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It’s a common practice in real estate to try to generate leads from a competitor already doing a good volume of business. The easiest way to steal leads is to look at a competitor’s shortcomings and create a marketing plan based on their shortfalls. Easy Targets: Agents who don’t focus on a target market. Agents . . .
Retaining Leads
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It’s been years, but I still remember my landlord – a real estate agent – calling me and asking if I knew anyone who wanted to buy or sell a home. At the time, I didn’t, but I still remember the call. More than that, I remember that I truly wanted to help him and . . .
How to Boost Referrals
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