help your buyer clients improve their credit scores

Being a real estate agent isn’t just about getting listings and showing houses. Many times, you’ll also need to help develop prospective buyers – turning them from renters into homeowners by coaching them on their credit and how to improve their access to financing. It isn’t about getting them into bigger loans than they can . . .

Improving Credit Scores

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What we know about homebuyers from 2014

Marketing needs direction. If you are in the business of buying or selling homes, you need to know who you’re marketing to. Of course, many real estate agents are working a niche, and local markets can vary widely. In general though, I’m a big advocate of what I call “selling to the fat part of . . .

What We Know About Homebuyers

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Why developing an attitude of gratitude can help real estate agents be happier and more successful

There’s an exercise instructor in St. Paul, Minn., who just celebrated the big one. One hundred years. Yup, 100 years old and she still teaches exercise techniques to fellow residents at her senior apartment complex. She began teaching 15 years ago – at the age of 85. To what does Lauretta Taggert attribute her longevity, . . .

Developing an Attitude of Gratitude

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How real estate agents can get more business by improving their branding

Just as all real estate agents aren’t alike, nor are all real estate clients. Some are better than others. Now sure, “better” is in the mind of the beholder. Maybe a better client to you is one that can make up his mind before touring the 100th house for sale. Perhaps to the agent at . . .

Improving Your Branding

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Signs Your Website Is Stuck in the Dark Ages

We’ve all seen them: Websites that are supposed to sell, but wind up making their owners look dumb, inept or out of touch. We live in a digital era. According to the 2014 NAR Profile of Homebuyers and Sellers: 92 percent of homebuyers use the Internet when looking for information 76 percent of buyers view . . .

How Agents Can Improve Their Websites

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Focus on client retention in 2015 to get more referral leads

I know what some of you may be thinking. “Who doesn’t know how to retain clients? It’s not rocket science. It’s common sense and there’s really only one way to do it – keep in touch with them.” However, think about how many agents don’t have a referral base. Maybe it’s not as easy as . . .

Focusing on Client Retention

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7 Secret Ways Agents Can Connect With People

When it comes down to it, real estate agents aren’t really in the real estate business – just as restaurant owners aren’t really in the food service business and roofers aren’t in the roofing business. Sure, houses, land, apartments and storefronts are the commodities you help people buy and sell – but you’re still not . . .

How Agents Can Connect With People

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real estate agent who is frustrated by lying home buyers

There’s an old and odious real estate saying that “Buyers are liars.” It’s odious because it’s not completely true and it’s repulsive because lying – or withholding the entire truth – isn’t endemic to real estate consumers. We all have the capacity to lie when we’re expected to buy. Whether we’re shopping for a pair . . .

Buyers Being Liars

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Facebook Tightens Rules on Promotional Posts

Like many small businesses, real estate agents have been enjoying a pretty sweet deal on Facebook for a while now. We all know how vital word-of-mouth is to real estate agents – especially to newer agents who don’t have a ton of cash flow for traditional forms of advertising. In recent years, many agents have . . .

New Facebook Promotional Post Rules

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3 Ways to Help Buyers Set Realistic Expectations

Have you ever watched the real estate TV show about first-time homebuyers? At the beginning of each show, an agent takes the buyers to a chosen neighborhood, and as they walk the streets, asks them to guess the price of each home for sale. Yup, you guessed it: Most of the time, the buyers undervalue . . .

Setting Realistic Buyer Expectations

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