Welcome to the real estate industry, rookie! You are joining a group of people from diverse backgrounds yet they have one thing in common: They all want to make it in real estate. The first months in the business are the toughest. Where will you get clients? How will you make money? Unless you have . . .
There was a long period when the real estate industry stubbornly refused to change with the times. Agents and brokers had to be dragged – kicking and screaming – into the age of technology. They faced a steep learning curve and scaled it admirably. Today, agents are not only technological wizzes, but some are at . . .
It is event season for all those who live and breathe real estate transactions. And you know what that means: busy airports, flight delays, crowded hotel lobbies, packed break-out sessions, noisy convention halls, sales pitches, late night networking parties, and much more that make your head spin, your toes cramp and your back ache. So . . .
“If you want a 100 percent open rate, send one email to your mother,” says Dela Quist, CEO of Alchemy Worx. If you just want to improve your open rate, on the other hand, create better subject lines. Think about your favorite magazine and what compels you to purchase it. Sure, the cover photo has . . .
Chinese water torture is a way to drive someone insane by slowly dripping water on the person’s forehead. Drip email marketing is a communication strategy that slowly drips email messages to prospects’ inboxes over time. Folks on the receiving end of either may feel tortured. There is a positive way to drip that may even . . .
It’s no secret that the state of Texas’ economy is the envy of most other states in the U.S. The real estate market, especially, is trending ahead of national figures. From January 2013 to January 2014, for instance, San Antonio median home prices increased 15 percent. It’s safe to say, the real estate agents of . . .
Quick! What comes to mind when we say “social media”? Facebook and Twitter, right? Those are the go-to sites for most agents looking to promote their real estate businesses via social media. But promoting a real estate business and marketing listings require two different sets of parameters, which is why many agents use online photo . . .
Having trouble connecting with Millennial homebuyers? This graphic may be just the thing you need to get your marketing efforts on their level. “I Can Haz Real Estate” gives Millennials and other aspiring homebuyers who are Internet-savvy a highly simplified version of the home-buying process. The vehicle this infographic uses to explain this frequently convoluted . . .
Next time a boom car drives by your house, shattering the town’s noise ordinance, rattling the china in your cabinet and bending your plate glass windows, wag your forefinger at Pablo Lopez, real estate agent with Century 21 in Pine Brook, N.J. In fact, Lopez brags that as former owner of Auto Sales Plus, he . . .
Gone are the days when real estate professionals considered themselves salespeople. Sure, they sell houses, land and commercial opportunities. But more and more, agents are learning that their industry is centered on relationships, and that the key to success is the proper feeding and maintenance of these relationships. First, however, you need to find people . . .