You may not think you have much in common with Dave Liniger, co-founder of RE/MAX, but let me assure you: You do. Real estate agents have been through a lot of adversity over the last few years, what with all the significant changes to the real estate market. Trying to adjust to market conditions has . . .
Dave Liniger
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Reach the right leads with targeted mailing lists Who is your ideal client? It’s not enough to capture just any real estate lead. In order to increase your sales and profits, you need to pinpoint your audience and tailor your marketing directly to them. Introducing targeted mailing lists from Market Leader— the new feature designed . . .
targeted mailing lists
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Quick: Name two services only an agent can offer a real estate consumer. If you said, “helping buyers find a house and marketing listings,” you’re correct. But you’re also selling yourself short. There are a multitude of small details that you take care of for your clients that you may not even consider unique to . . .
Real Estate Services Only Agents Can Offer
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Just think: Someday in the not too distant future you may actually catch yourself reminiscing about what an incredible loan the FHA loan was – before they screwed it up. Use caution the next time one of your clients asks you about the FHA loan. If you haven’t been following the news for the past . . .
FHA Loan Changes
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A New Kind of Lead Calculator Virtually every real estate professional has some idea of how much commission income they would like to earn annually. Unfortunately, few Realtors® know exactly how many leads they need to generate in order to actually attain their desired income levels. Market Leader has developed the Reverse Lead Calculator to . . .
The Reverse Lead Calculator
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Look closely. Right there, between lead generation and lead conversion, is the step that most agents trip over: lead nurturing. Since it’s nearly impossible to get from the first to the third step without spending some time on the second, let’s look at some ways you can spread some nurturing love among your leads. Don’t . . .
How to Nurture a Sales Opportunity
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We’ve all heard that networking is an essential aspect of strong business development. What many in the real estate industry don’t seem to get, however, is that networking’s sole aim is to grow and promote your business. Looked at through that lens, the value of networking for real estate agents lies in hanging out with . . .
Networking With Other Agents
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Economists at Fannie Mae expect that the sale of new and existing homes will increase by more than 4 percent this year, and purchase loan originations are expected to improve by more than 15 percent, according to the Mortgage Bankers Association. While that’s certainly good news for real estate agents, it doesn’t mean the housing . . .
Budgeting Tips for Real Estate Professionals
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When you list, you last, or so the old saying goes. How, then is an agent expected to last when finding a homeowner who wants to list is like trying to find Waldo? That’s the question on the top of agents’ minds nationwide. Forbes real estate writer Morgan Brennan tells us that buyer interest is . . .
Cost-Effective Marketing Tips
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Have you ever noticed that most of the people who advise real estate agents to give great customer service fail to explain how to do so? It’s easy to understand what constitutes great customer service in a restaurant or a department store. It’s easy to get the concept when you’re on the receiving end of . . .
How to Provide Great Customer Service
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