Signs Your Website Is Stuck in the Dark Ages

We’ve all seen them: Websites that are supposed to sell, but wind up making their owners look dumb, inept or out of touch. We live in a digital era. According to the 2014 NAR Profile of Homebuyers and Sellers: 92 percent of homebuyers use the Internet when looking for information 76 percent of buyers view . . .

How Agents Can Improve Their Websites


Focus on client retention in 2015 to get more referral leads

I know what some of you may be thinking. “Who doesn’t know how to retain clients? It’s not rocket science. It’s common sense and there’s really only one way to do it – keep in touch with them.” However, think about how many agents don’t have a referral base. Maybe it’s not as easy as . . .

Focussing on Client Retention


7 Secret Ways Agents Can Connect With People

When it comes down to it, real estate agents aren’t really in the real estate business – just as restaurant owners aren’t really in the food service business and roofers aren’t in the roofing business. Sure, houses, land, apartments and storefronts are the commodities you help people buy and sell – but you’re still not . . .

How Agents Can Connect With People


real estate agent who is frustrated by lying home buyers

There’s an old and odious real estate saying that “Buyers are liars.” It’s odious because it’s not completely true and it’s repulsive because lying – or withholding the entire truth – isn’t endemic to real estate consumers. We all have the capacity to lie when we’re expected to buy. Whether we’re shopping for a pair . . .

Buyers Being Liars


Facebook Tightens Rules on Promotional Posts

Like many small businesses, real estate agents have been enjoying a pretty sweet deal on Facebook for a while now. We all know how vital word-of-mouth is to real estate agents – especially to newer agents who don’t have a ton of cash flow for traditional forms of advertising. In recent years, many agents have . . .

New Facebook Promotional Post Rules


3 Ways to Help Buyers Set Realistic Expectations

Have you ever watched the real estate TV show about first-time homebuyers? At the beginning of each show, an agent takes the buyers to a chosen neighborhood, and as they walk the streets, asks them to guess the price of each home for sale. Yup, you guessed it: Most of the time, the buyers undervalue . . .

Setting Realistic Buyer Expectations


real estate blogging tips for beginners

While some want you to believe that blogging is an art, it really isn’t. Anyone with thoughts in their head and a keyboard can construct a blog post. Being a successful real estate blogger, however, requires being mindful of the topics you choose and the construction of your blog posts. Blogging is time intensive. But . . .

Real Estate Blogging Tips


Year-End Tax Tips for Real Estate Agents

Starting about February, the financial media will be going gangbusters publishing ideas for tax deductions. That’s too late, though, for a lot of things. To take full advantage of tax planning opportunities, you need to take some steps now – prior to December 31st – to claim a deduction on your tax return when filing . . .

Real Estate Tax Tips


Example of a cheesy agent photo.

Real estate agents can display some lemming-esque qualities at times. I know because I used to be one. As soon as one agent does something that proves to be even quasi-successful, it’s rapidly copied until nearly everyone is doing it, and no one can quite remember why. Take selfie video blogs from the car for . . .

Real Estate Tropes


How you know you

I can’t quite place my finger on it, but I’m having suspicions that my husband is secretly pursuing a real estate career. Am I being crazy? – Befuddled in Boise We get this question – and others along the same lines – all the time. It’s time we address the issue of real estate agents . . .

Signs You’re Married to a Real Estate Agent