Real estate newsletters - sent through email or direct mail - is a tried-and-true marketing tool for agents

Have you ever met a real estate agent that markets their business via direct mail? Tell us the truth: What was the first thought that popped into your mind? “Old school,” is what we thought – that is, until we got to know some of those old-fashioned agents and picked their brains about why some . . .

Real Estate Marketing Tools

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Professional-looking real estate photographer

I was hoping this column wouldn’t be necessary. But there’s a new book that recently came out that proves it is – “Terrible Real Estate Photos” by Andy Donaldson. I understand Andy didn’t take these bad photos. He just found and collected them from the Internet – from actual home listings. It’s depressing to think . . .

The Worst Real Estate Photography

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U.S. builders constructing condo towers in increasing numbers

Want more real estate news? Click here for a complete list of our “This Week in Real Estate” articles. Southern States Lead Most Affordable U.S. Housing Markets Buying a home is one of the most expensive investments most people will make in their lifetime. But, some buyers get away with a smaller price tag than others. The . . .

This Week’s Real Estate Update

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Guide to e-signatures for real estate agents

Signatures have been the bane of a real estate professional’s existence for generations. With purchase agreements and closings getting more complicated every year, with more and more layers of mandatory disclosures, regulations, title assurances, and anything else you care to name, it’s easy for customers to miss a signature or initial. Historically, this meant that . . .

E-signatures for Real Estate Agents

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how real estate agents can make buyers angry

While many agents are working hard to protect the real estate profession’s good name, along comes Mr. Exaggeration or Ms. Lazy, and all that work seems to be for naught. Sure, those agents took an oath to be ethical (if they hold the Realtor® designation), and they are held to the same fiduciary duties as . . .

How Real Estate Agents Anger Buyers

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More Chinese builders are entering the U.S. housing market due to a tougher domestic market back home

Want more real estate news? Click here for a complete list of our “This Week in Real Estate” articles. Chinese Buyers Are Making Way for Chinese Developers For the past couple of years, Chinese investors have been flocking to the U.S. housing market and buying up thousands of homes – even helping the recovery of home prices . . .

This Week’s Real Estate Update

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How agents can get the most value out of real estate designations

There are a couple of things sure to fire up a group of real estate agents. For example, tell them that FSBOs can sell homes on their own, and can maybe even make top dollar (we know that isn’t true). Or tell them that open houses are a waste of time. Or try this one: . . .

Real Estate Designations

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U.S. foreclosures fell 21.1% year-over-year in July 2014

Want more real estate news? Click here for a complete list of our “This Week in Real Estate” articles. Home Prices Increase at Slower Pace In June, U.S. home prices rose at a slower pace, perhaps signaling a future price trend. According to the Standard & Poor’s/Case-Shiller 20-city home price index report released this week, home prices . . .

This Week’s Real Estate Update

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Even top-producing agents need real estate coaching

Ask any aspiring thespian about the “movement classes” their acting coaches and schools suggest they take. You’ll get a universal groan – much like the one real estate agents emit when they describe what they were taught in real estate school as “useless.” Then, ask Joe Manganiello, an actor who landed a plum role as . . .

Real Estate Coaching

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Door knocking - real estate lead generation

In 1990, in a tanking real estate market, agent Tom Mitchell had two choices: quit (as a lot of his fellow agents did) or become proactive in generating leads, according to a post on the Keller Williams blog. He chose the latter, and began knocking on up to 250 doors a day. It kept him . . .

Door Knocking Tips for Real Estate Agents

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