One of the major goals of any social media strategy is to get more visitors to your website. It is a long process, often referred to as the tortoise of marketing (slow and steady wins the race!), because you have to take the time to grow your follower base and build a strong bond with . . .
While your leads aren’t yet customers, to retain them in any capacity requires offering them a reason to keep coming back to your website until you can convert them. Let’s take a look at some of the most effective ways of doing this.
When it comes to putting a home on the market during the winter holidays, conventional wisdom says: “Don’t do it.” Inventories are lower during the holidays, and folks are distracted or out of town. Other agents, title reps and lenders are either busy trying to wrap up business to take some time off or they’re . . .
If a picture is worth a thousand words, a video has to be worth at least a million. If we are living in the age of the Internet, we are entering the era of online video. The size and social prominence of video hosting sites like YouTube and Vimeo is growing by leaps and bounds. . . .
So, how does a real estate agent obtain a 70 percent referral rate and close a deal every three days? If you’re anything like Tim Houk with Keller Williams in Baton Rouge, La., it takes hard work, long hours and a thorough plan to build a team. The Path to Real Estate Tim started life . . .
Market Leader recently featured Trulia’s chief economist, Jed Kolko, during a special live webinar event. In it, Kolko shared his thoughts about the past, present and future of the U.S. housing market. Like it or not, the health of the national real estate industry affects the businesses of individual Realtors®. Market Leader was grateful that . . .
The home-buying process is a long and complicated one. Even those who have purchased homes before may need guidance with some of the more convoluted steps. The Market Leader blog staff has boiled the process down as much as possible while still maintaining all the important parts and weren’t able to get the total number . . .
Thanks to recent changes made by the Craigslist staff, it is no longer possible for real estate agents to post “enhanced listings” there. This is big news for the real estate industry, as Craigslist’s enhanced listings were a popular and effective way for real estate agents to generate leads. Craigslist made these adjustments in an . . .
Being a customer service whiz comes naturally when one has years of experience in both the hospitality and food service industries. AJ Ackerman, with CENTURY 21 Sunbelt Realty, has that, but he also has an inherent desire to serve people. As the son of an entrepreneur dad and a mom who spent most of her . . .
The object of the real estate agent game is to fit as many tasks as possible into a finite amount of time. From lead generation and follow-up to coordinating transactions, that’s a lot of tasks. Thankfully, many of them can be either delegated or automated, freeing up time for you to do the things you . . .