Adding eco-friendly and energy-efficient features to a home can help home sellers fetch top dollar, if they market the home effectively

If you live in an area with a high concentration of electric vehicles, you may want to advise your clients to green up their houses before putting them on the market. Trust us, you’ll all make more money and the house will sell faster. In fact, it will sell for at least 9 percent more . . .

Tips for Marketing Eco-Friendly Homes


The 6 Most Essential Homebuyer Tips SHORT

The Internet is awash with short and incomplete lists of tips for homebuyers. For the many Americans unfamiliar with the home-buying process, trying to determine which tips to focus on could be confusing. Upon reading these lists, aspiring homebuyers must ask themselves, “Are these tips that industry experts would actually recommend, and are they worth . . .

Tips for Homebuyers


There are five things in particular that real estate agents should avoid doing if they want a successful email marketing campaign

It’s probably safe to say that nobody sets out to fail. The old saying goes that “failing to plan is planning to fail,” but that’s an inadvertent blunder.   If you’re looking, however, for ways to be an utter failure with your email marketing campaign, read on for the top five ways to do so. . . .

Email Marketing

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You may have heard about the destructive security bug, “Heartbleed,” that attacks a vulnerable flaw in major online security systems enabling it to access encrypted data. Warnings about Heartbleed are loud and alarming for good reason. Please be assured, however: None of Market Leader’s systems have been affected by this security flaw. And none of . . .

Heartbleed: Your Market Leader Data Is Safe


MarketMix 2014 Marketing Conference

Last week the marketing managers from Market Leader went to a local conference called MarketMix 2014. This daylong event was put on by the local chapter of the American Ma rketing Association. The event had a lot of great speakers and insights, and while the tips offered were not necessarily from the real estate industry, . . .

Marketing Insights for Your Real Estate Business


Posted agenda from real estate bar camp Greater Seattle 2014

On March 13, 2014, over 200 real estate professionals met in Tukwila, Wash., for REBarCamp (aka REBC) to spend the day making new connections, networking, listening, and learning from each other on how to master and grow their real estate businesses. The format and rules for the event were simple: share your advice, lean in, . . .

Takeaways from Real Estate BarCamp


Nancy Braun is a real estate broker in Charlotte, North Carolina

Real estate agents typically don’t start their working lives in the industry, but rather hail from a broad array of businesses. For some, like Nancy Braun, Showcase Realty Charlotte’s broker/owner, real estate may be a third or even fourth career. Braun was born in New York and attended Cornell University, where she received a degree . . .

Nancy Braun


Essential social media strategies for real estate agents

If you are a real estate agent and are unfamiliar with or reluctant to use social media, forget about advanced social media strategies like crafting “rich pins” for Pinterest or creating listing videos for YouTube. This is a list of three critical social media strategies that you – and every other agent – should participate . . .

Social Media Essentials for Agents

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Email marketing software can help real estate agents grow their businesses and save time

Quick – what marketing technique do you use that gives you a return on your investment between 94 and 139 percent? If you didn’t think “email marketing,” you must not be doing it. “Most email marketers are at least doubling their money,” claims a study conducted by Marketing Sherpa. Email marketing software is the most . . .

Email Marketing Software


Rick Hogue is a real estate agent in Louisville, Kentucky

If it’s true that people with a lot of interests are interesting people, then you’ll be fascinated by Rick Hogue, an agent in Louisville, Ky. We certainly are, and we’d love to share what we’ve learned about him and his growing real estate practice with Keller Williams. Hogue is a native Kentuckian, and although he . . .

Rick Hogue