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Does Your Website Capture Leads or Let Them Get Away?
Don’t let this happen to you. An agent decides to get involved with online lead generation. He creates online advertisements with Facebook, Craigslist, and Google Adwords in an attempt to direct traffic to his site. However, after spending much time and money on these...Rebuilding Your Database – The “Hiatus” Effect
Sometimes, often involuntarily, we leave our real estate business for a period of time. It might be for a domestic event or childbirth, an economic downturn, a serious illness, or many other reasons. If we leave long enough, our business model goes to shambles, our...A Tale of Two Agents – The Importance of Lead Generation
Here’s a hypothetical lead generation situation for you. At the beginning of 2013, two agents, Productive Penelope and Struggling Steve, set their annual income commission goal at $100,000. This is a lofty goal – more than twice the median gross income earned by...How to Keep Other Agents From Stealing Your Leads
It’s a common practice in real estate to try to generate leads from a competitor already doing a good volume of business. The easiest way to steal leads is to look at a competitor’s shortcomings and create a marketing plan based on their shortfalls. Easy Targets:...
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