by Faith McGee | Apr 18, 2013 | Lead Generation & Nurturing
It’s a common practice in real estate to try to generate leads from a competitor already doing a good volume of business. The easiest way to steal leads is to look at a competitor’s shortcomings and create a marketing plan based on their shortfalls. Easy Targets:...
by Faith McGee | Feb 6, 2013 | Websites
While a website must express a company’s brand, services and products (properties), it should also entertain the visitor up to a certain point. Boring, unprofessional and confusing websites make for bad storefronts for real estate businesses. It’s like walking into a...
by Faith McGee | Jan 23, 2013 | Websites
While most people understand that writing optimized content will raise their chances of ranking high on search engines, many people make the mistake of creating copy that is jam-packed with keywords or contains less-than-engaging material for their readers. According...
by Faith McGee | Jan 4, 2013 | Social Media
These days it seems like everyone has a Twitter account. Politicians, celebrities, sports figures and companies have recognized the numerous opportunities that this information network provides. Real estate businesses use Twitter to connect to potential leads, promote...
by Faith McGee | Dec 12, 2012 | Social Media
The list of social media networking sites, including Twitter, Facebook, Linkedin, Active Rain, and YouTube, could make your head spin. If the thought of starting and maintaining an actionable social media strategy seems overwhelming, it’s time to come up with a game...