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Mastering Having a Good Work-Life Balance
When Market Leader released the findings of its Happiest Agent on the Block survey in April, one fact was especially surprising: Agents who entered real estate because they thought they’d end up with a flexible schedule are the least happy. It’s not their fault,...
SWOT Analysis for Real Estate Agents
The SWOT analysis is one of the basic concepts taught at business school and is essential for all real estate agents. The problem is, however, the only business school many agents go to is the School of Hard Knocks. But that’s okay—you can be a graduate with honors of...Make Print Marketing Part of Your Strategy
With email marketing that can be sent with the click of a button, lightning-fast social media tools, and the myriad other ways to generate leads online, is print marketing a thing of the past? Not so fast. Although print marketing is undoubtedly more expensive than...Social + SEO #1: Content Formatting and Twitter Basics
Hello, everyone. My name is Andy Fulton, and I work as a community manager for Market Leader. Two of my primary duties are to manage the social media and search engine optimization (SEO) efforts for RealEstate.com, one of Market Leader’s consumer-oriented sites. I...How to Provide Great Customer Service via Your Real Estate Website and Social Media Tools
Have you heard any of these phrases before? Online customers are fickle. They are only interested in finding the very lowest price. Today’s consumers want instant gratification. They’re not interested in quality, just quantity. It’s hard to keep in touch with...
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