Marketing | Market Leader

8 Best Practices for Real Estate Cold Calling

by Market Leader Team | Nov 21, 2022 | Lead Generation & Nurturing, Marketing, Real Estate Discussion, Training & Education

After learning some best practices, your new perspective on cold calling may surprise you. It gets a bad rap. But if you know what you’re doing, it’s less intimidating and more productive. Regardless of what you’ve heard or imagined, real estate cold calling can still...

Real Estate Networking Best Practices

by Market Leader Team | Nov 4, 2022 | Lead Generation & Nurturing, Marketing, Training & Education

The first thing to understand about real estate networking (as opposed to networking in any other sense) is that its primary purpose is to generate leads so you can grow your business. It’s not that schmoozing, meeting new people, making new connections, or exchanging...

4 Real Estate Listing Description Examples + Best Practices for Writing Them

by Market Leader Team | Oct 31, 2022 | Lead Generation & Nurturing, Marketing, Real Estate Discussion, Training & Education

Pictures can say a thousand words, but they can’t say everything. At some point, the power of language has to take over. The best real estate listing description examples you can find will all have one thing in common: they’ll all have compelling marketing copy that...

E-Sign Real Estate Contracts: The Agent’s Guide

by Market Leader Team | Sep 10, 2022 | Branding, Business Management, Real Estate Discussion, Training & Education

Many agents take it for granted now, but having the ability to e-sign real estate contracts is a gift that offers serious advantages. Consumers may see it as a mere convenience. But for agents, the value of e-signature technology is far greater than that. It saves...

Real Estate Newsletter Marketing Tips (& Examples!)

by Market Leader Team | Jun 16, 2022 | Marketing, Training & Education

If you’re writing real estate newsletters only because that’s what your competition is doing, then you’re doing it for the wrong reason. Your newsletter should support your overall marketing strategy. If it doesn’t, you could be wasting time, money, and energy. That...

Work Smarter, Not Harder with Real Estate Marketing Automation

by Market Leader Team | Oct 22, 2021 | Lead Generation & Nurturing, Marketing

Today’s ever-changing digital world necessitates the use of technology to manage and maximize your relationships, transactions, and successfully market your business as well as your listings. With 97% of homebuyers searching online, your digital presence is not only...