Branding | Market Leader

20 Best Real Estate Marketing Ideas for 2026

by Market Leader Team | Oct 24, 2025 | Branding, Lead Generation & Nurturing, Marketing, Real Estate Discussion, Social Media, Training & Education

Ask any top-performing agent how they generate leads and they’ll probably say something like this… Lead generation takes time and effort. What “works” now might not work later. There isn’t a “magic bullet” that can guarantee success. So, instead of repeating the same...

The 2026 Beginner’s Guide to Real Estate Teams

by Market Leader Team | Oct 23, 2025 | Branding, Business Management, Guides, Lead Generation & Nurturing, Marketing, Training & Education

Real estate teams are becoming more and more common. There are many reasons why. Somewhere near the top of the list may be because the earning potential for teams will always be higher than it ever could be for individual agents. Because teams allow for a division of...

Best Real Estate Agent Tips (For Beginners)

by Market Leader Team | Oct 18, 2025 | Branding, Lead Generation & Nurturing, Marketing, Social Media, Training & Education

It’s normal to feel overwhelmed (and maybe a bit anxious) as a new real estate agent. But by following these practical tips you don’t have to stay that way. This article will help you find the confidence you need to navigate the early stages of your career. Ready to...

51 Real Estate Slogans & How To Craft Yours

by Market Leader Team | May 3, 2025 | Branding, Business Management, Lead Generation & Nurturing, Marketing

Agent competition is stiff. Now is the time to do everything you can to stand out among the crowd of competitors—including Zillow and Google—so you can win more leads. That said, if you were wondering whether it’s even worth your time to craft real estate slogans, the...

Real Estate Email Templates for Lead Follow-Up

by Market Leader Team | Jan 25, 2025 | Branding, Lead Generation & Nurturing, Marketing

Want to close more deals this year? Improve your lead follow-up skills. Learning how to write effective real estate email templates is the best place to start, since that tends to be the contact preference of many buyers and sellers nowadays. So here are 14 lead...

Real Estate Agent Headshots: Tips & Examples

by Market Leader Team | Jul 13, 2023 | Branding, Business Management, Marketing

Your headshot isn’t about capturing the moment. It’s meant to help you capture leads. Real estate agent headshots are often responsible for creating a professional, trustworthy, and memorable first impression that has the power to build connections and attract...