by Market Leader Team | Nov 10, 2025 | Lead Generation & Nurturing, Marketing
What Is Real Estate Farming? It’s a metaphor. You are the “farmer.” The action of “farming” refers to generating leads (“planting seeds”), building relationships (“cultivating”), and turning leads into clients (“growing”). The area where you choose to do your...
by Market Leader Team | Nov 8, 2025 | Lead Generation & Nurturing, Marketing, Training & Education
Pursuing REO listings can be a waste of time, or it can be a lucrative way to expand your portfolio and grow your business. This article covers the basics so you’ll know how to get REO listings the right way. What Are REO Listings? REO (“Real Estate Owned”) listings...
by Market Leader Team | Oct 30, 2025 | Branding, Lead Generation & Nurturing, Market Leader Tweets, Real Estate Discussion
Snail-mailing real estate prospecting letters is still an effective lead generation strategy. Why? Because it leverages the power of person-to-person communication. And with that comes trust, which is the key ingredient you need to turn leads into clients. Now that...
by Market Leader Team | Oct 24, 2025 | Branding, Lead Generation & Nurturing, Marketing, Real Estate Discussion, Social Media, Training & Education
Ask any top-performing agent how they generate leads and they’ll probably say something like this… Lead generation takes time and effort. What “works” now might not work later. There isn’t a “magic bullet” that can guarantee success. So, instead of repeating the same...
by Market Leader Team | Oct 23, 2025 | Branding, Business Management, Guides, Lead Generation & Nurturing, Marketing, Training & Education
Real estate teams are becoming more and more common. There are many reasons why. Somewhere near the top of the list may be because the earning potential for teams will always be higher than it ever could be for individual agents. Because teams allow for a division of...
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