by Market Leader Team | May 24, 2023 | Branding, Business Management, Marketing
Your real estate bio may be among the most important pieces of marketing content you write. It’s responsible for creating a first impression, which means it could be one of the deciding factors that determines whether a potential client will work with you or not. The...
by Market Leader Team | Apr 27, 2023 | Lead Generation & Nurturing, Marketing, Videos
If a picture is worth a thousand words, a video has to be worth at least a million. This isn’t just the “digital age” we’re living in. More specifically, this is the age of video. From YouTube to Instagram to TikTok, consumers just can’t get enough. Video is a...
by Market Leader Team | Apr 19, 2023 | Lead Generation & Nurturing, Marketing, Social Media, Websites
You can “toot your own horn” until you’re blue in the face. But that may not be the most compelling way to get more clients. Remember – You’re not the only one who can promote your business. And in the eyes of some of your prospects, you may not even be the most...
by Market Leader Team | Apr 5, 2023 | Branding, Business Management, Marketing
Agents often think they send two kinds of emails. There are everyday-business emails. And then there are marketing emails. That may be true in a sense. But with an effective Realtor email signature, every email you send becomes an opportunity to promote yourself, your...
by Market Leader Team | Mar 9, 2023 | Lead Generation & Nurturing, Marketing
What Is SOI in Real Estate Terms? Merriam-Webster defines “sphere of influence” (SOI) as “a territorial area within which the political influence or the interests of one nation are held to be more or less paramount”. But that’s obviously not what the term means for...
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