Market Leader Blog
News, tips and best practices for real estate professionals
Cost-effective Curb Appeal Ideas (& How To Bring Them Up in Conversation)
Believe it or not, helping your clients come up with curb appeal ideas is actually a very important part of your role. The size of your commission income could be at stake. What Is Curb Appeal in Real Estate? "Curb appeal" refers to the aesthetic attractiveness of a...
Real Estate Tax Deductions Checklist & Tips for Real Estate Agents
When it comes to real estate tax deductions, ignorance is not bliss. It can be costly. The little bit of work that’s required to look up the deductions you qualify for is almost nothing compared to the significant payoff it can yield. The cost-benefit analysis here is...
How To Create Effective Real Estate Business Cards
Aren’t business cards just small pieces of paper that share contact information from one person to another? They certainly can be (and often are) just that. No problem there. Except that you can do the same thing much quicker using your phone. So for today’s agents,...
Real Estate Email Templates for Lead Follow-Up
Want to close more deals this year? Improve your lead follow-up skills. Learning how to write effective real estate email templates is the best place to start, since that tends to be the contact preference of many buyers and sellers nowadays. So here are 14 lead...
How To Get Great (vs Good) Listing Photos
The quality of smartphone cameras continues to improve year after year. And virtually every agent carries one around in their back pocket. So the question of whether you can take “good” listing photos is no longer relevant. Of course you can. And you can do it on your...
37 Ideas for Real Estate Social Media Posts
Leveraging the power of social media marketing can be an effective way to generate leads. But surprisingly, a recent NAR study revealed that 29 percent of REALTORS® don’t use social media for their business at all. One reason could be that coming up with ideas for...
Send “Just Sold” Postcards To Generate Leads
Any agent can send “just sold” postcards. It’s about as simple as it sounds. But to implement them in a way that will actually generate seller leads requires some skill. Top-performing agents who’ve figured out how to reach consumers through direct mail marketing can...
8 Best Practices for Real Estate Cold Calling
After learning some best practices, your new perspective on cold calling may surprise you. It gets a bad rap. But if you know what you’re doing, it’s less intimidating and more productive. Regardless of what you’ve heard or imagined, real estate cold calling can still...
What Is a CMA in Real Estate?
What is a CMA in real estate? “CMA” stands for comparative market analysis, and it refers to the process of estimating a property’s value, based on the listing prices and sold prices of similar homes nearby and other data related to the local market. Many agents...
Real Estate Networking Best Practices
The first thing to understand about real estate networking (as opposed to networking in any other sense) is that its primary purpose is to generate leads so you can grow your business. It’s not that schmoozing, meeting new people, making new connections, or exchanging...