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Market Leader Blog
News, tips and best practices for real estate professionals
3 Social Media Essentials for Agents
If you are a real estate agent and are unfamiliar with or reluctant to use social media, forget about advanced social media strategies like crafting “rich pins” for Pinterest or creating listing videos for YouTube. This is a list of three critical social media...
3 Reasons Every Agent Needs Email Marketing Software
Quick – what marketing technique do you use that gives you a return on your investment between 94 and 139 percent? If you didn’t think “email marketing,” you must not be doing it. “Most email marketers are at least doubling their money,” claims a study conducted by...
Agent Spotlight: Rick Hogue of Louisville, Ky.
If it’s true that people with a lot of interests are interesting people, then you’ll be fascinated by Rick Hogue, an agent in Louisville, Ky. We certainly are, and we’d love to share what we’ve learned about him and his growing real estate practice with Keller...
3 Stats to Evaluate Your Email Effectiveness
You probably already use email to communicate with your leads and clients. But do you know how your emails are performing? Are you sending the right message to your leads? Are they even reading your emails? As with any investment, you need to measure your ROI. In the...
Homeownership – Are Your Leads Ready?
Do you have potential clients who are unsure if homeownership is right for them? Despite the many benefits of owning a home, there are still some people who, for financial or life stage reasons, should hold off on becoming homeowners! Share the below flowchart, “Am I...
Agent Spotlight: Cathy Daniel of Brentwood, Calif.
Cathy Daniel, an agent in Brentwood, Calif., had a childhood dream of becoming Party Barbie. With both parents in the real estate industry, however, her destiny ran more to Real Estate Barbie, or so said her first broker. “I studied for my license in 1979 and got my...
5 Marketing Strategies for New Agents
Welcome to the real estate industry, rookie! You are joining a group of people from diverse backgrounds yet they have one thing in common: They all want to make it in real estate. The first months in the business are the toughest. Where will you get clients? How will...
Robo Agents and Their Tools
There was a long period when the real estate industry stubbornly refused to change with the times. Agents and brokers had to be dragged – kicking and screaming – into the age of technology. They faced a steep learning curve and scaled it admirably. Today, agents are...
RE/MAX R4 Convention 2014: WHY Go?
It is event season for all those who live and breathe real estate transactions. And you know what that means: busy airports, flight delays, crowded hotel lobbies, packed break-out sessions, noisy convention halls, sales pitches, late night networking parties, and much...
Improve Email Subject Lines to Prevent Your Newsletters From Getting Deleted
"If you want a 100 percent open rate, send one email to your mother," says Dela Quist, CEO of Alchemy Worx. If you just want to improve your real estate newsletter's open rate, on the other hand, create better subject lines. Think about your favorite magazine and what...