800.978.5174
Market Leader Blog
News, tips and best practices for real estate professionals
3 Ways for Real Estate Agents to Win the Hearts of Their Community
Real estate agents: Win the hearts of your community - and clients. It’s not easy to stand out among the crowd of other agents, which is why so many agents choose to go the overtly-self-promotional route. This, by the way, does nothing to endear anyone to them. “You...
5 Real Estate Marketing Tools Agents Need in 2018
Real estate marketing strategies have changed dramatically over the past several decades. The digital age has opened new doors for marketing to potential clients. If you have the right tools and resources, you'll reach a larger audience in a more effective way....
Lead Intelligence: Going From New Lead to Client ASAP
Using Lead Insights to Build Relationships and Convert Leads Into Clients Faster In this webinar recording, sales experts and real estate technology industry veterans Sheldon Rapoza and Jack Markham will teach you about lead intelligence tools and techniques that you...
This Just In: Complete Real Estate Marketing Automation for Listing Agents
New Feature Automates Marketing for Listing Agents Using Market Leader Products We're excited to announce we've released our newest feature and now offer complete Real Estate Marketing Automation for all listing agents using Market Leader products. The new...
The State of Social Media: Algorithms and Real Estate Marketing in 2018
Do you use social media in your real estate marketing to market listings, brand your business, and grow your network? Understanding social media algorithms on each platform can seem daunting. Not only does each platform prioritize different types of interactions,...
Industry-Leading Marketing Platform, Sharper Agent, Gets a Major Upgrade
Market Leader Announces First Round of Major Software Upgrades for Sharper Agent with HomeServices of America subsidiary, Gloria Nilson & Co. Real Estate Market Leader, a pioneer in sales and marketing technology for the real estate industry, has announced the...
The Biggest Mistakes Agents Make with Leads
According to Inman, the number one mistake Realtors® make is throwing away great leads because they aren't ready to transact. Ironically, 95 percent of the real estate journey takes place before a lead is ready to make contact, let alone transact. There's no such...
Study: Spring is Best Time to Sell a Home
Do you have anyone on the fence about listing their house? Reach out and give them incentive to act: The best time to list a home for sale is in the spring. That’s the result of the Homelight National Agents Insight Survey, published in late 2017. The study surveyed...
Lead Conversion: The Lost Art of Talking to People
You have a branded website. You have a system for managing your contacts, nurturing leads, and marketing your database. You’ve created profiles on Facebook, LinkedIn, Twitter, and every other social media platform possible to maximize the reach of your business. You...
Mortgage Rates Are Climbing – Call Your Prospects Now. Here’s How.
Now’s a great time to call your prospects and tell them to lock in a good mortgage rate. It's been a nice run of rock bottom interest rates, but mortgage rates are on the rise once again. Rates have gone up substantially just since the first of the year, buoyed by a...
Need help contacting leads? Get 47 FREE text message templates designed to actually get responses!