The Pros and Cons of National Real Estate Websites

Sure, it may sound trite, but it’s nonetheless true: Agents have a love/hate relationship with the national real estate sites. ActiveRain is full of complaints from agents regarding the mistakes commonly found on the sites and about how chasing after these dead-end...

How to Keep Customers Engaged on Your Website

While a website must express a company’s brand, services and products (properties), it should also entertain the visitor up to a certain point. Boring, unprofessional and confusing websites make for bad storefronts for real estate businesses. It’s like walking into a...

How to Write Engaging Content for Search Engines

While most people understand that writing optimized content will raise their chances of ranking high on search engines, many people make the mistake of creating copy that is jam-packed with keywords or contains less-than-engaging material for their readers. According...