Marketing | Market Leader

The 2025 Guide to Real Estate Agent Branding

by Market Leader Team | Nov 20, 2024 | Branding, Business Management, Marketing

There are approximately three million licensed real estate agents in the U.S. And at the same time, housing inventory is down to around half its normal levels. More agents plus low inventory equals high competition. What does this mean for you? It means now is the...

Best Real Estate Farming Tips for 2025

by Market Leader Team | Nov 10, 2024 | Lead Generation & Nurturing, Marketing

What Is Real Estate Farming? It’s a metaphor. You are the “farmer.” The action of “farming” refers to generating leads (“planting seeds”), building relationships (“cultivating”), and turning leads into clients (“growing”). The area where you choose to do your...

How To Get REO Listings in 2025

by Market Leader Team | Nov 8, 2024 | Lead Generation & Nurturing, Marketing, Training & Education

Pursuing REO listings can be a waste of time, or it can be a lucrative way to expand your portfolio and grow your business. This article covers the basics so you’ll know how to get REO listings the right way. What Are REO Listings? REO (“Real Estate Owned”) listings...

The Best Listing Presentation Guide for 2025

by Market Leader Team | Nov 3, 2024 | Branding, Business Management, Lead Generation & Nurturing, Marketing, Training & Education

For some high-pressure situations in real estate, it’s best to relax and rely on your instincts and experience to carry you through to success. This is not one of those situations. The listing presentation is extremely important, and mastery of it doesn’t come...

The 13 Best Real Estate Thank-You Notes for 2025

by Market Leader Team | Nov 1, 2024 | Branding, Marketing

Some real estate agents think that sending thank-you notes to leads, clients, and past clients is a waste of time. But that’s not true. Here’s why. In real estate, thank-you notes actually have a massive ROI. They don’t take much time to create (especially if you use...

7 Best Real Estate Prospecting Letters for 2025

by Market Leader Team | Oct 30, 2024 | Branding, Lead Generation & Nurturing, Market Leader Tweets, Real Estate Discussion

Snail-mailing real estate prospecting letters is still an effective lead generation strategy. Why? Because it leverages the power of person-to-person communication. And with that comes trust, which is the key ingredient you need to turn leads into clients. Now that...