by Shannon O'Brien | Apr 16, 2014 | Marketing
It’s probably safe to say that nobody sets out to fail. The old saying goes that “failing to plan is planning to fail,” but that’s an inadvertent blunder. If you’re looking, however, for ways to be an utter failure with your email marketing campaign, read on for the...
by Shannon O'Brien | Mar 27, 2014 | Marketing
Quick – what marketing technique do you use that gives you a return on your investment between 94 and 139 percent? If you didn’t think “email marketing,” you must not be doing it. “Most email marketers are at least doubling their money,” claims a study conducted by...
by Alyssa Nardozza | Mar 19, 2014 | Marketing
You probably already use email to communicate with your leads and clients. But do you know how your emails are performing? Are you sending the right message to your leads? Are they even reading your emails? As with any investment, you need to measure your ROI. In the...
by Andy Fulton | Mar 18, 2014 | Marketing
Do you have potential clients who are unsure if homeownership is right for them? Despite the many benefits of owning a home, there are still some people who, for financial or life stage reasons, should hold off on becoming homeowners! Share the below flowchart, “Am I...
by Shannon O'Brien | Mar 10, 2014 | Marketing
Welcome to the real estate industry, rookie! You are joining a group of people from diverse backgrounds yet they have one thing in common: They all want to make it in real estate. The first months in the business are the toughest. Where will you get clients? How will...
by Shannon O'Brien | Mar 5, 2014 | Marketing
There was a long period when the real estate industry stubbornly refused to change with the times. Agents and brokers had to be dragged – kicking and screaming – into the age of technology. They faced a steep learning curve and scaled it admirably. Today, agents are...