Marketing | Market Leader

5 Cringe-Worthy Mistakes Experienced Agents Make on Their Listings

by Market Leader Team | Dec 27, 2017 | Marketing

After making the transition from agent to analyst, I am continually amazed at the glaring and cringe-worthy mistakes that even the best Realtors make on their listings. Part of the problem is that even some of the best agents in the industry pick up bad habits that...

11 Holiday Gift Ideas for Every Type of Client

by Shara Maurer | Dec 16, 2017 | Marketing, Real Estate Discussion

Holiday parties, family gatherings, and kids home from school culminate to be the busiest time of the year for some – Don’t let the opportunity to connect with your clients slip by you this holiday season. We’ve rounded up 11 ideas for thoughtful...

2018 Real Estate Trends: Social Proof

by Shannon O'Brien | Nov 1, 2017 | Branding, Real Estate Trends, Social Media

Make 2018 the Year You Leverage Social Proof You have tons of experience. You offer stellar customer service. You’ve developed a killer website. Even your branding is cool. Guess what? It’s not enough. Not in 2018. Like this year’s, next year’s clients want proof...

2018 Real Estate Trends: Insight Reigns King

by Market Leader Team | Oct 10, 2017 | Marketing, Real Estate Trends

Content has long been an integral part of any successful marketing strategy. However necessary, there are likely hundreds of thousands of results that populate when searching any given real estate keyword. This is where insight comes in: if you want your content to...

2018 Real Estate Trends: Boomerang Buyers

by Shannon O'Brien | Sep 19, 2017 | Marketing, Real Estate Trends

This is the first article in a new series highlighting 2018 real estate trends. Judging by the scarcity of 2018 housing market forecasts, it’s safe to say that many feel it’s a bit early to be thinking about next year. We beg to differ. You’re just a few months away...

The Real Estate Guide to Email Marketing and Automation

by Shara Maurer | Sep 8, 2017 | Business Management, Guides, Marketing, Training & Education

Email marketing and automation might feel like daunting tasks for any real estate agent, but fear not – the two not only go hand in hand, they will make your day-to-day business operations easier while saving you valuable time that allows you to focus on more...