A business needs a focus—and that’s especially true in today’s highly competitive real estate market.  This Business Plan provides you with information and worksheets that make it easy for you to create an overarching strategy for your success this year. In this way you can ensure that you have the focus you need to achieve your goals and gain the competitive edge in 2010.

To be a top-producing agent, it’s essential to build a strategy for your real estate business, develop a plan for success and then implement that plan throughout the year, revising and adjusting your tactics as conditions change. How can you do all these tasks this year? You’ll find everything you need in this business plan—plus information about how to grow your business more effectively than ever.

Here are the steps and documents included to help you create your 2010 Business Plan:

1. Know what to expect from 2010 – Real Estate White Paper
2. Calculate your living & business expenses – Expenses Worksheet
3. Calculate # of prospects & transactions needed – Income & Web Conversion Calculator
4. Create a Marketing Calendar – Marketing Calendar Example
5. Check in frequently – Goals Quick Reference
6. Evaluate effectiveness – Feedback Template & Self-Assessment

Only a fraction of agents have a background in sales—just 16% according to the National Association of Realtors (NAR)—which may explain why most real estate agents don’t use a tried and true business plan to ensure success. But once you create a system for your success, you will never want to go back. Your plan, especially when used alongside the powerful Growth Leader solution to generate active prospects, will help ensure your success in 2010 and beyond.

Special Offer for Agents

You’re invited to receive a complimentary business consultation to help you put your 2010 Business Plan into action. Please contact us to find out more.

“Well it has been a very good experience using Growth Leader. I have one sale in escrow, and one additional buyer who is very promising. If you are looking for an internet lead system, you should try this for sure. Not only do you get leads, but a very sensible way to organize them and respond to them.”

BethAnn Long

Tomlinson South, Inc.

Spokane, Wash.

1. What to Expect from 2010 – Real Estate White Paper

2. Calculate Your Expenses – Expenses Worksheet. Click here for a sample worksheet.

3. Calculate Number of Transactions Needed – Consider Current Commissions and Average Sale Prices. Click here for a sample worksheet.

4. Marketing Calendar – Plan for Acquiring Needed Prospects

Sketch out your marketing ideas for the coming year. At first, write down all your ideas, then refine this plan and make a schedule. For example, if you’re mailing a postcard in May, make a note of the deadlines for delivering the postcard to the printer, as well as mailing time.

Tip: Simplify Your Marketing

Growth Leader sends regular listing updates to all your registered prospects who sign up for listing alerts, which skips the burdensome planning while helping you build your relationship with prospects.

“With Growth Leader, much of the follow up work is done for me.  It continues to generate new homes and keeps me in front of the prospects.  In addition, I can see when the prospects are coming back, what they are viewing, when their preferences change.  These things help me prioritize and pay attention especially when somebody starts to come back daily to look at homes. I find that Growth Leader is a time saver, relationship builder and guider as to where I can most effectively spend my prospecting time.”

Christine Donovan

Donovan Group Realty

Orange County, CA

5. Check In Frequently – Goals: Quick Reference. Click here for a Summary Sheet

6. Evaluate Effectiveness – Click Mid-Year Review form and suggestions for more.