by Market Leader Team | Nov 20, 2025 | Branding, Business Management, Marketing
There are approximately three million licensed real estate agents in the U.S. And at the same time, housing inventory is down to around half its normal levels. More agents plus low inventory equals high competition. What does this mean for you? It means now is the...
by Market Leader Team | Nov 16, 2025 | Branding, Business Management, Guides, Lead Generation & Nurturing, Marketing, Training & Education
There are two ways to approach this. You could create a real estate business plan to avoid failure. Many agents go that route and find some level of success. There’s nothing wrong with that. But there’s another way. You could create a business plan, not just because...
by Market Leader Team | Nov 15, 2025 | Real Estate Discussion
Podcasts can either help you grow your expertise, keep your attention focused on your craft, and entertain all at the same time. Or they can simply add to the noise of your already-hectic day. To name the best podcast for real estate agents is a highly subjective...
by Market Leader Team | Nov 10, 2025 | Lead Generation & Nurturing, Marketing, Real Estate Discussion
What is a CMA in real estate? “CMA” stands for comparative market analysis, and it refers to the process of estimating a property’s value, based on the listing prices and sold prices of similar homes nearby and other data related to the local market. Many agents...
by Market Leader Team | Nov 10, 2025 | Lead Generation & Nurturing, Marketing
What Is Real Estate Farming? It’s a metaphor. You are the “farmer.” The action of “farming” refers to generating leads (“planting seeds”), building relationships (“cultivating”), and turning leads into clients (“growing”). The area where you choose to do your...
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