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Agent Spotlight: Audrey Monson of Salt Lake City, Utah
Nobody knows an area better than a local – someone who was born and raised there. Audrey Monson, with Coldwell Banker in Salt Lake City, Utah, is an area expert – both as a local and as a former real estate investor. Although she dreamed of becoming an...A Tale of Two Agents – The Importance of Lead Generation
Here’s a hypothetical lead generation situation for you. At the beginning of 2013, two agents, Productive Penelope and Struggling Steve, set their annual income commission goal at $100,000. This is a lofty goal – more than twice the median gross income earned by...What Do Sellers Expect in an Agent?
Aside from selling their houses in the least amount of time for the most money, what do sellers expect from their listing agent? The truth is, many first-time sellers don’t know what to expect, as evidenced by the many queries on real estate portal websites. The...Make Print Marketing Part of Your Strategy
With email marketing that can be sent with the click of a button, lightning-fast social media tools, and the myriad other ways to generate leads online, is print marketing a thing of the past? Not so fast. Although print marketing is undoubtedly more expensive than...
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