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Market Leader Blog
News, tips and best practices for real estate professionals
Market Leader: A 2023 Tech100 Real Estate Winner
For the second consecutive year, Market Leader won a spot on HousingWire’s Tech100 list for 2023. It’s truly an honor to have received this recognition, and it’s a testament to our dedication to excellence. HousingWire, a leading and highly regarded news source for...
5 Real Estate Movies & the Lessons They Teach
Don’t worry – You can still watch real estate movies just for fun. Not everything has to be a learning opportunity. Agents tend to have such busy schedules that sometimes the best thing you can do to avoid burnout is watch a movie. But hey, there’s nothing wrong with...
Cost-effective Curb Appeal Ideas (& How To Bring Them Up in Conversation)
Believe it or not, helping your clients come up with curb appeal ideas is actually a very important part of your role. The size of your commission income could be at stake. What Is Curb Appeal in Real Estate? "Curb appeal" refers to the aesthetic attractiveness of a...
Real Estate Tax Deductions Checklist & Tips for Real Estate Agents
When it comes to real estate tax deductions, ignorance is not bliss. It can be costly. The little bit of work that’s required to look up the deductions you qualify for is almost nothing compared to the significant payoff it can yield. The cost-benefit analysis here is...
How To Create Effective Real Estate Business Cards
Aren’t business cards just small pieces of paper that share contact information from one person to another? They certainly can be (and often are) just that. No problem there. Except that you can do the same thing much quicker using your phone. So for today’s agents,...
Real Estate Email Templates for Lead Follow-Up
Want to close more deals this year? Improve your lead follow-up skills. Learning how to write effective real estate email templates is the best place to start, since that tends to be the contact preference of many buyers and sellers nowadays. So here are 14 lead...
How To Get Great (vs Good) Listing Photos
The quality of smartphone cameras continues to improve year after year. And virtually every agent carries one around in their back pocket. So the question of whether you can take “good” listing photos is no longer relevant. Of course you can. And you can do it on your...
37 Ideas for Real Estate Social Media Posts
Leveraging the power of social media marketing can be an effective way to generate leads. But surprisingly, a recent NAR study revealed that 29 percent of REALTORS® don’t use social media for their business at all. One reason could be that coming up with ideas for...
Send “Just Sold” Postcards To Generate Leads
Any agent can send “just sold” postcards. It’s about as simple as it sounds. But to implement them in a way that will actually generate seller leads requires some skill. Top-performing agents who’ve figured out how to reach consumers through direct mail marketing can...
8 Best Practices for Real Estate Cold Calling
After learning some best practices, your new perspective on cold calling may surprise you. It gets a bad rap. But if you know what you’re doing, it’s less intimidating and more productive. Regardless of what you’ve heard or imagined, real estate cold calling can still...
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