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Market Leader Blog
News, tips and best practices for real estate professionals
Real Estate Prices vs. Super Bowl Appearances
Fact: Seven of the 10 NFL teams that have gone to the Super Bowl the most (five times or more) are from cities with HIGH median home prices, when compared to the average median home price of cities with NFL teams. Fact: Nine of the 13 NFL teams that have gone to the...
Fewer First-Timers, More Repeat Buyers in 2014
Low housing inventories and über-low interest rates combined to make the housing sector the economy’s comeback kid in 2013. Like a precarious stack of Jenga cubes, however, pull one leg out from under that delicate balance and the whole thing comes crashing down – or...
Resolve to Get More Referrals in 2014
What if you never, ever again had to pick up the phone and “dial for dollars”? No sitting behind closed doors, palms sweating, an endless rambling of scripts and dialogs clogging your brain as you stare at the phone. No more call reluctance. Cold calls can be a thing...
How to Manage Remorseful Clients
Just like brides and grooms can freak out and leave one another standing at the altar, those involved in a real estate transaction can also be guilty of jilting or - heaven forbid - at risk of being jilted. It's called “cold feet” when you leave your fiancée at the...
Resolutions to Improve Your Business in 2014: Beef Up Your Website
No matter where you are at this point in your real estate practice, chances are good that you’d like something more next year. More website hits, more referrals, and everything else that brings in more clients. The end of a year is a good time to think about what you...
Workplace Tips – Creating a Productive Workplace
Most agents have the occasional day when everything runs smoothly and each task is completed on time. If those days spent “in the groove” are few and far between, consider changing or updating your workspace, your processes, your tools and your systems. Productivity...
Agent Spotlight: Johnny Loewy of Tampa Bay, Fla.
From child sales prodigy to one of five national trainers for Exit Realty Corp. International, Johnny Loewy’s life has been one great big listing presentation. A Long Island native, Loewy did what many New Yorkers do: “We grow up in New York and we immigrate to...
What Is IDX and How Can It Help Generate Leads?
If you have a website that displays listings, chances are you are using an IDX feed to get listings on your website. IDX stands for Internet Data Exchange and is how the MLS shares listing data among its members. Since it is all about sharing listings, IDX is also...
Agent Spotlight: Keith Riddle of Spokane, Wash.
Keith Riddle grew up on a working farm in eastern Washington, and for most of his life he assumed he’d be a farmer when he grew up. Then, life happened. “I was a diesel mechanic,” he said, “from 1998 to 2000 in Phoenix, Arizona. I worked on generators and industrial...
How to Market to First-Time Homebuyers
Whether you’ve decided to make working with first-time buyers your niche or you just need to diversify your funnel, you’ll find no shortage of potential clients. Proof: Every homeowner was at one time a first-time buyer.
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