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Market Leader Blog
News, tips and best practices for real estate professionals
Agent Spotlight: Scott Hum of Jacksonville, Fla.
What would you do if you had a client in your car who suddenly complained of chest pains? Suppose you were showing him rural property with no doctor and no hospitals nearby? Yes, it’s a scary thought and it’s something that actually happened to agent Scott Hum with...
The Happiest Agent on the Block
Market Leader recently surveyed over 3,000 real estate professionals to determine how happy they are. The goal was to find out how various aspects of their careers and lives - like their marital status and commission splits - can impact their happiness. The “Happiest...
Earth Day Eco-Friendly Tips for Your Clients
If you live in an area with a high concentration of electric vehicles, you may want to advise your clients to green up their houses before putting them on the market. Trust us, you’ll all make more money and the house will sell faster. In fact, it will sell for at...
The Ultimate List of Homebuyer Tips
The Internet is awash with short and incomplete lists of tips for homebuyers. For the many Americans unfamiliar with the home-buying process, trying to determine which tips to focus on could be confusing. Upon reading these lists, aspiring homebuyers must ask...
Top 5 Ways to Fail at Email Marketing
It’s probably safe to say that nobody sets out to fail. The old saying goes that “failing to plan is planning to fail,” but that’s an inadvertent blunder. If you’re looking, however, for ways to be an utter failure with your email marketing campaign, read on for the...
Heartbleed: Your Market Leader Data Is Safe—How To Keep It That Way
You may have heard about the destructive security bug, "Heartbleed," that attacks a vulnerable flaw in major online security systems enabling it to access encrypted data. Warnings about Heartbleed are loud and alarming for good reason. Please be assured, however: None...
Marketing Tips From MarketMix 2014
Last week the marketing managers from Market Leader went to a local conference called MarketMix 2014. This daylong event was put on by the local chapter of the American Ma rketing Association. The event had a lot of great speakers and insights, and while the tips...
Takeaways From the Real Estate BarCamp Trenches – Greater Seattle 2014
On March 13, 2014, over 200 real estate professionals met in Tukwila, Wash., for REBarCamp (aka REBC) to spend the day making new connections, networking, listening, and learning from each other on how to master and grow their real estate businesses. The format and...
Agent Spotlight: Nancy Braun of Charlotte, NC
Real estate agents typically don’t start their working lives in the industry, but rather hail from a broad array of businesses. For some, like Nancy Braun, Showcase Realty Charlotte’s broker/owner, real estate may be a third or even fourth career. Braun was born in...
3 Social Media Essentials for Agents
If you are a real estate agent and are unfamiliar with or reluctant to use social media, forget about advanced social media strategies like crafting “rich pins” for Pinterest or creating listing videos for YouTube. This is a list of three critical social media...
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