Marketing | Market Leader

Real Estate Yard Signs: What, Where, and Why

by Shannon O'Brien | May 1, 2019 | Branding, Marketing

A Simple Guide to Real Estate Yard Signs Are your real estate signs working as hard as they should? Did you know that there is a “Standard Alphabets for Highway Signs” book? And, who knew that there exists in the U.S. the Foundation for the Advancement of the...

The 7 Essentials of Real Estate Marketing Plans

by Shannon O'Brien | Nov 27, 2018 | Business Management, Guides, Lead Generation & Nurturing, Marketing

Remember when you had a boss? He or she was the one stuck with the strategic parts of the business – like revisiting and tweaking the business plan and creating an annual marketing plan. In case you haven’t noticed, you no longer have a boss. So, the strategic stuff...

Your 2019 Real Estate Marketing Plan

by Shara Maurer | Nov 14, 2018 | Business Management, Guides, Marketing

Real Estate Agents: You Need a Marketing Plan. “The reality is that we all want to grow our business next year and if you don’t have a marketing plan in place, that’s going to be almost impossible.” Million Dollar Pipeline Program coach,...

3 Ways for Real Estate Agents to Win the Hearts of Their Community

by Shannon O'Brien | Aug 12, 2018 | Branding, Real Estate Discussion

Real estate agents: Win the hearts of your community – and clients. It’s not easy to stand out among the crowd of other agents, which is why so many agents choose to go the overtly-self-promotional route. This, by the way, does nothing to endear anyone to them....

The State of Social Media: Algorithms and Real Estate Marketing in 2018

by Shara Maurer | Jun 24, 2018 | Marketing, Social Media

Do you use social media in your real estate marketing to market listings, brand your business, and grow your network? Understanding social media algorithms on each platform can seem daunting. Not only does each platform prioritize different types of interactions,...

10 Things Realtors Should Be Doing on Social Media

by Market Leader Team | Dec 28, 2017 | Marketing, Social Media

Make it a New Year’s Resolution: Fully engage your real estate market on social media in 2020. Here’s why: Millennials, the most digitally-engaged generation by far, now constitute most new home buyers. They are also now the single biggest cohort of homebuyers overall...