Marketing | Market Leader

SOI (Sphere of Influence) Real Estate Marketing

by Market Leader Team | Mar 9, 2023 | Lead Generation & Nurturing, Marketing

What Is SOI in Real Estate Terms? Merriam-Webster defines “sphere of influence” (SOI) as “a territorial area within which the political influence or the interests of one nation are held to be more or less paramount”. But that’s obviously not what the term means for...

Cost-effective Curb Appeal Ideas (& How To Bring Them Up in Conversation)

by Market Leader Team | Feb 18, 2023 | Marketing, Training & Education

Believe it or not, helping your clients come up with curb appeal ideas is actually a very important part of your role. The size of your commission income could be at stake. What Is Curb Appeal in Real Estate? “Curb appeal” refers to the aesthetic...

How To Create Effective Real Estate Business Cards

by Market Leader Team | Jan 28, 2023 | Branding, Lead Generation & Nurturing, Marketing

Aren’t business cards just small pieces of paper that share contact information from one person to another? They certainly can be (and often are) just that. No problem there. Except that you can do the same thing much quicker using your phone. So for today’s agents,...

Real Estate Email Templates for Lead Follow-Up

by Market Leader Team | Jan 25, 2023 | Branding, Lead Generation & Nurturing, Marketing

Want to close more deals this year? Improve your lead follow-up skills. Learning how to write effective real estate email templates is the best place to start, since that tends to be the contact preference of many buyers and sellers nowadays. So here are 14 lead...

37 Ideas for Real Estate Social Media Posts

by Market Leader Team | Jan 8, 2023 | Branding, Lead Generation & Nurturing, Marketing, Social Media

Leveraging the power of social media marketing can be an effective way to generate leads. But surprisingly, a recent NAR study revealed that 29 percent of REALTORS® don’t use social media for their business at all. One reason could be that coming up with ideas for...

Send “Just Sold” Postcards To Generate Leads

by Market Leader Team | Dec 7, 2022 | Branding, Lead Generation & Nurturing, Marketing, Real Estate Discussion

Any agent can send “just sold” postcards. It’s about as simple as it sounds. But to implement them in a way that will actually generate seller leads requires some skill. Top-performing agents who’ve figured out how to reach consumers through direct mail marketing can...