Marketing | Market Leader

How To Create Effective Real Estate Business Cards

by Market Leader Team | Jan 28, 2023 | Branding, Lead Generation & Nurturing, Marketing

Aren’t business cards just small pieces of paper that share contact information from one person to another? They certainly can be (and often are) just that. No problem there. Except that you can do the same thing much quicker using your phone. So for today’s agents,...

Real Estate Email Templates for Lead Follow-Up

by Market Leader Team | Jan 25, 2023 | Branding, Lead Generation & Nurturing, Marketing

Want to close more deals this year? Improve your lead follow-up skills. Learning how to write effective real estate email templates is the best place to start, since that tends to be the contact preference of many buyers and sellers nowadays. So here are 14 lead...

37 Ideas for Real Estate Social Media Posts

by Market Leader Team | Jan 8, 2023 | Branding, Lead Generation & Nurturing, Marketing, Social Media

Leveraging the power of social media marketing can be an effective way to generate leads. But surprisingly, a recent NAR study revealed that 29 percent of REALTORS® don’t use social media for their business at all. One reason could be that coming up with ideas for...

Send “Just Sold” Postcards To Generate Leads

by Market Leader Team | Dec 7, 2022 | Branding, Lead Generation & Nurturing, Marketing, Real Estate Discussion

Any agent can send “just sold” postcards. It’s about as simple as it sounds. But to implement them in a way that will actually generate seller leads requires some skill. Top-performing agents who’ve figured out how to reach consumers through direct mail marketing can...

8 Best Practices for Real Estate Cold Calling

by Market Leader Team | Nov 21, 2022 | Lead Generation & Nurturing, Marketing, Real Estate Discussion, Training & Education

After learning some best practices, your new perspective on cold calling may surprise you. It gets a bad rap. But if you know what you’re doing, it’s less intimidating and more productive. Regardless of what you’ve heard or imagined, real estate cold calling can still...

What Is a CMA in Real Estate?

by Market Leader Team | Nov 10, 2022 | Lead Generation & Nurturing, Marketing, Real Estate Discussion

What is a CMA in real estate? “CMA” stands for comparative market analysis, and it refers to the process of estimating a property’s value, based on the listing prices and sold prices of similar homes nearby and other data related to the local market. Many agents...