Marketing | Market Leader

Beginner’s Guide to Real Estate Agent Goals

by Market Leader Team | Sep 20, 2025 | Business Management, Marketing, Real Estate Discussion

It’s often said that goals are like a “roadmap to success.” They can be, but… What if your “map” leads you astray? And what if your “successes” don’t match your dreams? Here’s the point – You need to set the right goals in the right way so that your business ends up...

Real Estate SEO Made Easy: The Ultimate Beginner’s Guide

by Market Leader Team | Aug 10, 2025 | Marketing, Websites

Welcome to the non-techy, jargon-free guide to improving the way your website helps you generate leads. Real estate SEO can be complex. But it doesn’t have to be. It wouldn’t be surprising if you quickly saw positive results after simply covering the basics. Here’s...

ChatGPT Real Estate Marketing Secrets [2026]

by Market Leader Team | Jul 26, 2025 | Guides, Lead Generation & Nurturing, Marketing, Real Estate Discussion, Social Media, Training & Education

Needless to say, it has become widely known that ChatGPT and other AI tools can help businesses in any industry be more efficient. But for most real estate agents, exactly how that can be true for them is a mystery. And that’s good news for you. Because with the...

Best Social Media Platforms for Real Estate (+ How To Use Them To Generate Leads)

by Market Leader Team | Mar 22, 2025 | Business Management, Lead Generation & Nurturing, Marketing, Social Media

Social media can be an effective lead generation tool, but it can be equally effective as a time-waster. Even if you’re using the best social media platforms for real estate marketing, you could still end up spending too much time throwing ideas against the wall,...

Create a Real Estate Business Plan for 2025

by Market Leader Team | Nov 16, 2024 | Branding, Business Management, Guides, Lead Generation & Nurturing, Marketing, Training & Education

There are two ways to approach this. You could create a real estate business plan to avoid failure. Many agents go that route and find some level of success. There’s nothing wrong with that. But there’s another way. You could create a business plan, not just because...

How To Create an Effective Open House Sign-In Sheet

by Market Leader Team | Dec 6, 2023 | Lead Generation & Nurturing, Marketing, Real Estate Discussion

Hosting an open house is one of the best ways to… waste your time. But it can also be a highly effective way to capture leads. What’s the number one way to ensure it’ll be the latter? Use an effective open house sign-in sheet. If you want to know more about how to do...